обновлено 2 дня назад
Director, Digital Demand Generation & Growth Marketing (AI)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Director, Digital Demand Generation & Growth Marketing (AI): Building and optimizing a revenue-focused digital demand engine through paid media and integrated campaigns with an accent on pipeline generation, funnel conversion, and marketing attribution. Focus on applying agentic AI and automation to campaign optimization, budget allocation, lead routing, and closed-loop CRM performance management.
Location: Remote within the United States
Company
develops an AI operating system and unified data and compute platform for intelligent systems at scale.
What you will do
- Own digital demand generation strategy across paid media and integrated campaigns.
- Lead and develop the Paid Media, Campaign, and Content Operations teams.
- Generate net-new leads, marketing-sourced pipeline, and revenue contribution.
- Optimize the full demand funnel from Lead to MQL to SQO, improving conversion rates and pipeline velocity.
- Manage paid acquisition across Search, LinkedIn, Display, YouTube, and emerging channels.
- Use AI, automation, testing, measurement, and attribution to improve campaign execution and marketing efficiency.
Requirements
- 10+ years of experience in B2B demand generation, growth marketing, or performance marketing.
- 5+ years of experience leading high-performing marketing teams.
- Proven success driving measurable pipeline and revenue through paid media and integrated campaigns.
- Strong analytical and attribution skills, including optimization of complex marketing funnels.
- Experience with modern marketing technology and CRM platforms.
- Experience applying AI to demand generation workflows; hands-on experience with agentic AI or autonomous marketing systems is highly desirable.
Culture & Benefits
- Revenue-first role measured by business outcomes rather than marketing activity.
- Cross-functional collaboration with Sales, Product Marketing, Field and Event Marketing, Communications, Organic Social, and Marketing Operations.
- Focus on continuous testing, data-driven decision-making, attribution, and optimization.
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