Director, Paid Media & Growth (Fintech)

Location: Jersey City, New Jersey, United States; hybrid

Base salary: $179,500–$224,300 USD annually, plus eligibility for annual performance-based cash bonus.

Company

hirify.global is a U.S. small business banking platform providing checking, lending, payments, and other financial solutions through technology-driven products.

What you will do

• Own full-funnel paid media strategy and results across paid search, paid social, connected TV, online video, podcasts, streaming audio, display, out-of-home, and emerging channels.
• Lead and develop a high-performing paid media and marketing analytics team.
• Manage paid media as an integrated investment portfolio, setting channel strategies, evaluating marginal returns, and adjusting plans based on evidence.
• Design experimentation and measurement programs covering attribution, incrementality, geo testing, media mix modeling, brand lift, funnel analysis, and downstream customer quality.
• Lead paid creative testing in partnership with Brand, Creative, Web, and Content teams.
• Partner with Business Operations, Finance, Product, Data Science, and Legal on growth strategy, AI, automation, and operating-model improvements.

Requirements

• 12+ years of experience in paid media, growth marketing, or performance marketing, including at least three years leading and developing teams.
• Deep expertise across performance and brand media channels, including paid search, paid social, CTV, online video, audio, podcasts, display, and out-of-home.
• Experience managing substantial multi-channel budgets and applying CAC, LTV, marginal returns, attribution, incrementality, and media mix modeling.
• Ability to analyze ambiguous growth problems, form testable hypotheses, and translate evidence into actionable recommendations.
• Strong creative judgment and cross-functional communication skills.
• Experience in fintech, financial services, or another regulated category is preferred but not required; a bachelor’s degree or equivalent practical experience is preferred.

Nice to have

• Direct mail experience.
• MBA or advanced quantitative or technical degree.
• Experience with influencers, marketing partnerships, sponsored placements, or AI advertising.

Culture & Benefits

• Hybrid work in the United States, with monthly work-from-home stipends.
• Health coverage, life insurance, and a 401(k) with an immediate 3% company match.
• PTO, company holidays, flexible holidays, and paid parental leave.
• Mental health benefits, including one-to-one therapy, plus annual personal wellness funding.
• Financial coaching, education sessions, catered lunches, stocked kitchens, and community volunteering opportunities.