Demand Generation Manager (PropTech)

Location: Remote across most of the U.S.; applicants must be authorized to work for any employer in the U.S.

Company

hirify.global is a profitable, growth-stage PropTech company building AI, data, and SaaS products for the multifamily housing industry. Its products include hirify.global, a property and market intelligence platform, and MavenAI, an AI-powered marketing automation product integrated with property management systems.

What you will do

• Execute multi-channel demand generation and account-based marketing programs across key customer segments and buying committees.
• Build target-account lists, audience segments, and full-funnel campaign playbooks with Marketing Ops, Sales, Product Marketing, and Field teams.
• Test and optimize paid, content, event, direct-mail, and outbound channels, including ad copy, creative assets, and audiences.
• Improve landing pages, forms, calls to action, and campaign messaging to increase conversion rates.
• Track campaign ROI, conversion rates, pipeline velocity, ad spend, and forecasts.
• Support campaign infrastructure, lead routing, lead scoring, attribution, and reporting with Marketing and Revenue Operations.

Requirements

• 5+ years of hands-on B2B marketing experience focused on demand generation and customer acquisition campaigns.
• Experience in a fast-paced, high-growth startup or technology company.
• Hands-on expertise in at least two growth channels, such as paid social/search, ABM, email or lifecycle marketing, SEO, or outbound support.
• Strong working knowledge of marketing automation platforms, CRM systems, and marketing technologies including HubSpot, Salesforce, LinkedIn Campaign Manager, and AI productivity tools.
• Execution-focused, systems-oriented approach with strong analytical and experimentation skills.
• Successful collaboration with Sales, SDRs, Marketing, and related go-to-market teams.

Culture & Benefits

• Remote-first work with flexibility to work from home across most of the U.S.
• In-person company offsites for team connection and collaboration.
• Flexible vacation policy and paid parental leave.
• Medical, dental, and vision insurance for employees and families.
• Company-paid short-term disability, long-term disability, and basic life insurance, plus supplemental coverage.
• 401(k) program and a compensation package aligned with impact and expertise.

Hiring process

• Reasonable accommodations are available during the application and recruiting process.
• The company does not request payment, personal information, or confidential details during interviews.