Director of Lead Generation (Automotive Marketing)

Location: Tampa, United States; remote or on-campus work available through the Work from Here program

Company

hirify.global provides data-driven marketing and software solutions for the automotive customer lifecycle, serving dealerships and major automotive manufacturers.

What you will do

• Own the top-of-funnel demand generation strategy and increase qualified lead volume and pipeline contribution.
• Develop and optimize paid digital, content, SEO, webinar, email nurture, lead magnet, and partnership campaigns.
• Manage funnel strategy, audience targeting, lead scoring, lifecycle stages, and marketing automation workflows.
• Partner with Sales, RevOps, Customer Success, Product, and Sales Engineering to improve messaging and lead quality.
• Manage lead generation budgets, team members or contractors, and external vendors.
• Build reporting dashboards, forecasts, and actionable performance insights for leadership.

Requirements

• 5+ years of marketing experience, including at least 2+ years in demand generation or performance marketing leadership.
• Demonstrated success driving top-of-funnel lead generation with measurable outcomes.
• Strong knowledge of demand generation funnels, paid acquisition, conversion rate optimization, marketing automation, and CRM reporting.
• Ability to translate performance data into strategy and execution.
• Experience managing budgets, vendors, and cross-functional stakeholders.
• Ability to work remotely or on campus in Tampa.

Nice to have

• Experience in B2B SaaS, services, or technology.
• Familiarity with ABM or hybrid demand generation models.
• Experience with HubSpot, Marketo, Salesforce, Google Analytics, Google Ads, LinkedIn Ads, or Meta Ads.

Culture & Benefits

• Choice of remote or on-campus work through the Work from Here program.
• Flexible in-person or virtual collaboration and team meetings.
• Medical, dental, and vision coverage effective from day one.
• 401(k) and generous paid time off.
• Commitment to diversity, equality, inclusion, and equal employment opportunity.