Integrated Marketing Generalist (Fintech)

TL;DR

Integrated Marketing Generalist (Fintech): Executing demand generation, paid media, and account-based marketing to drive pipeline growth for a life insurance technology platform with an accent on sales alignment and attribution reporting. Focus on building the integrated marketing engine from scratch, optimizing the martech stack, and leveraging AI tools to scale personalization.

Location: Remote (US)

Salary: $135K – $162K

Company

hirify.global is a leading vertical technology platform that unifies the fragmented life insurance value chain using AI and automation to help carriers launch products faster.

What you will do

• Plan and execute demand generation campaigns across paid digital, email, nurture, and organic channels.
• Manage paid media budgets and targeting to maximize lead efficiency and pipeline contribution.
• Run pipeline review cadences with Sales, lead win-loss analysis, and manage Salesforce campaign structures.
• Design and execute ABM programs, including account tiering and personalized account-level campaigns.
• Maintain and optimize the martech stack and leverage AI tools to accelerate campaign execution.
• Connect event investments to the demand engine, managing lead capture, scoring, and ROI reporting.

Requirements

• Proven experience in demand generation, integrated campaigns, or revenue marketing in B2B SaaS or enterprise technology.
• Must be based in the US (employment eligibility confirmed via E-Verify).
• Proficiency in Salesforce (or similar CRM) and marketing automation platforms.
• Experience building and running ABM programs, including account tiering.
• Data-driven approach to tracking channel-to-pipeline attribution and ROI.
• Builder's mindset with the ability to create structure and processes from scratch.

Nice to have

• Experience in fintech, insurtech, or platform-based businesses.

Culture & Benefits

• Competitive salary and equity grants.
• Flexible paid time off and parental leave programs.
• 100% paid-premium option for medical, dental, and vision insurance.
• Lifestyle stipend supporting physical, emotional, and financial wellbeing.
• Flexible remote work policy with an optional state-of-the-art office in Dallas.