Product Marketing Manager

hirify.global is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making.

Overview

You will shape the product marketing function, drive adoption and retention of programmatic and analytics products, and partner with product, sales, and marketing teams. You will execute product positioning and messaging, go-to-market strategy, customer experience, sales enablement, and competitive intelligence, scaling marketing to healthcare advertising agencies, pharmaceutical, medical device, and other healthcare organizations.

What you will do

• Serve as the voice of the customer through research and market trend analysis.
• Lead new product and feature launches, developing messaging and launch assets.
• Build sales enablement kits to communicate value propositions and drive adoption.
• Execute product marketing assets for marketing campaigns across all channels.
• Use data-driven insights and research to inform sales and product teams.

Requirements

• Minimum 5 years of product marketing experience.
• Experience in B2B enterprise-level technology.
• Deep familiarity with programmatic technologies and strategies.
• Experience in health or media strongly preferred.
• Knowledge of HubSpot, Salesforce, Jira, Canva, and Asana a plus.
• Proven track record in supporting go-to-market strategies.

Culture & Benefits

• Comprehensive healthcare, 401(k) match, generous paid time off.
• Paid parental leave and adoption assistance.
• Annual tuition assistance and wellness program.
• Volunteer opportunities, fun events, commuting subsidy.
• Referral bonus program.

Hiring process

• Initial phone screen.
• Hiring manager video call.
• Team interview and assignment.
• CPO video call and reference checks.