Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Developing and executing go-to-market strategies for complex B2B software solutions with an accent on translating technical functionalities into clear, customer-centric messaging. Focus on building impactful marketing assets, driving product adoption, and collaborating across product, sales, and demand generation teams.

Location: Must be based in Arlington, VA

Company

hirify.global provides specialized intelligence and software solutions for professionals in government, legal, tax, and accounting sectors.

What you will do

• Develop and execute comprehensive product marketing strategies aligned with organizational goals.
• Define unique value propositions tailored to specific customer segments, including users and decision-makers.
• Create high-impact content such as whitepapers, product briefs, FAQs, and feature guides.
• Partner with GTM and product teams to launch new features and roadmap initiatives.
• Provide sales enablement materials including presentations, one-pagers, and objection-handling documents.
• Conduct market research and gather customer feedback to influence the product roadmap.

Requirements

• Bachelor's degree or equivalent experience required.
• 6+ years of technical product marketing experience, preferably in B2B SaaS.
• Proven track record in go-to-market strategy and content development.
• Exceptional ability to translate complex technical details into clear messaging.
• Strong interpersonal skills for cross-functional collaboration.
• Deep understanding of market composition and competitive dynamics.

Nice to have

• Advanced degree (MBA).
• Public speaking experience for webinars or industry conferences.
• Experience in highly regulated industries like government affairs, legal, or tax.
• Proficiency in Salesforce, Marketo, and HubSpot.

Culture & Benefits

• Commitment to equal opportunity and non-discrimination in all phases of employment.
• Opportunity to work on industry-leading intelligence platforms.
• Collaborative environment working with product, engineering, and sales leadership.
• Focus on professional development and career growth within a global organization.