Product Marketing Manager (EdTech)

TL;DR

Product Marketing Manager (EdTech): Leading go-to-market initiatives and product positioning for the hirify.global Desmos Math program with an accent on cross-functional collaboration and sales enablement. Focus on developing data-driven messaging, executing product launches, and conducting market research to drive adoption in the K-12 education sector.

Location: Must be based in the United States

Salary: $90,000 - $100,000

Company

hirify.global is a pioneer in K-12 education, building research-based instructional systems and platforms that serve over 18 million students across the globe.

What you will do

• Execute go-to-market planning and strategy for new product launches and feature updates.
• Develop compelling product positioning, messaging, and sales enablement tools.
• Partner with Content and Growth Marketing teams to execute campaigns that drive MQLs.
• Analyze industry trends, competitive landscapes, and customer insights to inform product strategy.
• Collaborate with the web team to optimize program pages for SEO and conversion.
• Act as an internal advocate for customer interests to inform full-funnel marketing campaigns.

Requirements

• Must be based in the United States
• Bachelor’s degree and 3+ years of experience in product marketing.
• Exceptional writing skills with strong attention to detail.
• Proven ability to manage multiple projects simultaneously.
• Technical proficiency with Google Suite.
• Self-directed and motivated with a collaborative mindset.

Nice to have

• Prior experience in education, EdTech, or education publishing.
• Proficiency with Adobe Creative Suite and WordPress.

Culture & Benefits

• Comprehensive Total Rewards package including 401(k) plan.
• Competitive health insurance and mental health options.
• Paid time off and parental leave.
• Access to best-in-class professional development programs.
• Eligibility for an annual discretionary performance bonus.