Segment Marketing Manager (Pharma/Biotech)

TL;DR

Segment Marketing Manager (Pharma/Biotech): Leading global B2B marketing projects for pharmaceutical and biotechnology laboratory segments with an accent on market intelligence, campaign content, and strategic collaboration. Focus on analyzing laboratory trends and compliance requirements, translating complex scientific topics into clear materials, and training international marketing teams.

Location: Nänikon, Canton of Zurich, Switzerland; hybrid work model with flexible working hours.

Company

hirify.global is a global provider of precision instruments and services for laboratory, industrial, process analytics, product inspection, and retail applications.

What you will do

• Act as the segment expert for quality control and R&D laboratories in the Pharma and Biotech sectors.
• Research and create value propositions, campaign content, market profiles, and sales materials.
• Lead and support strategic marketing and sales projects with Strategic Business Units and Group teams.
• Monitor market needs, trends, compliance requirements, and other factors, recommending corrective actions.
• Develop and deliver laboratory marketing training through online and face-to-face formats.
• Provide industry expertise for marketing strategy, planning, campaigns, and materials across the Laboratory Division.

Requirements

• Academic background in natural sciences, such as Pharma, Biotech, Chemistry, or a related field, ideally at Bachelor’s or Master’s level.
• Solid understanding of laboratory processes, applications, and instruments.
• Strong interest in marketing and solid knowledge of marketing principles and practices.
• Several years of B2B marketing experience in an international matrix organization is preferred.
• Ability to explain complex concepts clearly using simple language and visuals.
• Fluent English at minimum C1 level is required; German and other languages are advantageous.

Culture & Benefits

• Hybrid work model and flexible working hours, depending on the role.
• 40-hour work week with at least 25 vacation days and 4–7 additional days off between bank holidays.
• Training opportunities and an international environment with global networking opportunities.
• Free parking and direct access to public transportation.
• Onsite restaurant with healthy lunches at special employee prices, plus discounts at selected local businesses.