Global Digital Brand Manager (Audio)

TL;DR

Global Digital Brand Manager (Audio): Shaping premium digital brand experiences across websites, CRM, mobile apps, and future consumer touchpoints with an accent on omnichannel journeys, personalization, and scalable global governance. Focus on designing customer-centric frameworks, optimizing experiences through behavioral data and analytics, and aligning brand, commerce, operations, and technology across international markets.

Location: Hannover, Germany; flexible hybrid working model

Company

Global consumer audio and hearing-care business developing premium headphones, earbuds, soundbars, and speech-enhanced hearables for customers worldwide.

What you will do

• Own and evolve the global digital brand experience across websites, CRM, mobile apps, and other consumer-facing channels.
• Design seamless omnichannel journeys across brand, commerce, and engagement touchpoints.
• Define CRM experience standards and enable regional teams to deliver personalized lifecycle communications.
• Establish digital governance, frameworks, templates, design systems, and scalable operating models.
• Guide UX/UI excellence, including user journeys, interaction principles, accessibility, and customer-centric design.
• Use consumer insights, behavioral data, analytics, and performance metrics to optimize experiences and business outcomes.

Requirements

• 6–8+ years of experience in digital brand management, digital experience, CRM, customer journey management, UX/UI, or omnichannel marketing.
• Proven experience delivering global digital experiences combining branding, localization, personalization, and commercial performance.
• Strong understanding of omnichannel journeys, CRM ecosystems, customer lifecycle management, and digital engagement strategies.
• Experience developing digital frameworks, governance models, design systems, or operating models for global organizations.
• Strong analytical skills and the ability to translate customer insights into business decisions.
• Fluent English communication skills required; experience influencing cross-functional stakeholders in complex matrix organizations.

Nice to have

• German or additional language skills.

Culture & Benefits

• Flexible hybrid working model supporting work-life balance.
• Collaborative international environment focused on innovation and customer experience.
• Extensive learning and development opportunities.
• Individual growth plans and the opportunity to shape the digital experience of a globally recognized premium brand.