PWS Global Marketing Manager

TL;DR

PWS Global Marketing Manager (Digital Consumer Ecosystem): Developing the global marketing strategy, audience architecture, and consumer journeys for hirify.global’s Personal Workspace Solutions category within the DTX online channel with an accent on scalable frameworks, cross-channel campaigns, and data-driven growth. Focus on designing audience strategies, leading A/B testing, optimizing digital content, and translating performance insights into executive-level business decisions.

Location: Lausanne, Switzerland, or Utrecht, Netherlands; hybrid work with 2–3 days per week in the office. The role may require up to 15% travel for internal meetings, workshops, or industry conferences.

Company

hirify.global develops technology products and digital solutions that support collaboration, productivity, and personal workspaces.

What you will do

• Define and segment global audiences for the DTX channel and create category-specific marketing strategies.
• Own the long-term PWS DTX marketing roadmap, consumer journey frameworks, and global marketing calendar.
• Develop scalable playbooks that enable regional teams to activate local digital campaigns.
• Coordinate PWS Brand, Product Marketing, Product, and Regional teams around launches and unified digital messaging.
• Analyze market data, consumer feedback, competitive trends, and performance metrics to improve marketing effectiveness.
• Establish an A/B testing culture and present actionable insights to executive leadership.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field; a Master’s degree is preferred.
• At least 5 years of experience in marketing, digital content strategy, or e-commerce, preferably in category or campaign management.
• Proven success launching, managing, and optimizing cross-channel campaigns and digital content.
• Expertise in consumer journey design, digital content best practices, performance analytics, and A/B testing.
• Strong project management, creative briefing, stakeholder communication, reporting, and cross-functional leadership skills.
• Availability to work in a hybrid arrangement from Lausanne or Utrecht and travel up to 15% when required.

Culture & Benefits

• Inclusive, collaborative environment focused on equality, diversity, and environmental responsibility.
• Flexible working environments supporting a mix of remote and on-premises work.
• Comprehensive benefits packages that vary by location.
• Programs and support focused on physical, financial, emotional, intellectual, and social wellbeing.