PWS Global Marketing Manager (Digital)

Location: Lausanne, Switzerland or Utrecht, Netherlands; hybrid, with 2–3 days per week in the office. Up to 15% travel may be required.

Company

hirify.global develops technology and solutions that support collaboration, productivity, learning, and digital consumer experiences.

What you will do

• Define and segment global audiences for the Direct-To-Consumer digital channel and develop tailored marketing strategies for the Personal Workspace Solutions category.
• Own the long-term DTX marketing strategy, roadmap, consumer journey frameworks, and global PWS marketing calendar.
• Define upstream content narratives and requirements for PWS consumer personas across digital touchpoints.
• Develop scalable global playbooks and frameworks for regional campaign activation.
• Coordinate PWS Brand, Product Marketing, Product, and Regional teams around launches and unified digital messaging.
• Analyze market and consumer data, lead A/B testing, monitor competitors, and provide actionable performance insights for executive leadership.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field; a Master’s degree is preferred.
• 5+ years of experience in marketing, digital content strategy, or e-commerce; category or campaign management experience is preferred.
• Experience launching, managing, and optimizing cross-channel campaigns and digital content.
• Expertise in consumer journey design, digital content best practices, and performance analytics.
• Strong collaboration and cross-functional global leadership skills, including project management, creative briefing, stakeholder communication, and reporting.
• Proactive and assertive leadership style with the ability to act as an integral business leader.

Culture & Benefits

• Hybrid work model combining remote work and office-based collaboration.
• Flexible working environments designed to support employee wellbeing and personal responsibilities.
• Comprehensive benefits packages that vary by location.
• Inclusive culture focused on collaboration, diversity, equality, and environmental responsibility.