Partner Demand Generation & Marketing Manager UKI Market (SaaS)

TL;DR

Partner Demand Generation & Marketing Manager UKI Market (SaaS): Building and scaling partner marketing programs that generate qualified pipeline and revenue through reseller and channel networks, with an accent on co-marketing campaigns, events, content, and performance optimization. Focus on designing UKI demand generation strategies, managing partner budgets and development plans, and aligning Partnerships, Marketing, and Sales around measurable pipeline impact.

Location: Barcelona, Spain

Salary: €40,000–€55,000

Company

hirify.global is a Barcelona-headquartered SaaS company building AI-powered business management software across HR, Finance, Talent, Operations, and IT.

What you will do

• Design and execute the partner demand generation strategy for the UK market through indirect channels.
• Plan and manage multi-channel co-marketing campaigns with strategic partners, including events, webinars, email, paid digital campaigns, ABM, and local activations.
• Create partner marketing playbooks, campaign kits, and enablement materials aligned with brand messaging.
• Own partner Marketing Development Plans, including initiatives, budgets, pipeline targets, and success metrics.
• Collaborate with Partnership Account Executives and Sales teams on ICP, messaging, partner priorities, and lead quality.
• Monitor funnel performance, manage vendors and budgets, and optimize partner-sourced pipeline and revenue.

Requirements

• 3–5 years of experience in demand generation, partner or channel marketing, or B2B marketing, ideally in SaaS.
• Experience running multi-channel campaigns and working with resellers, distributors, or referral partners.
• Experience partnering with Sales teams and focusing on revenue and pipeline impact.
• Strong project management, organizational, analytical, and campaign optimization skills.
• Native-level English proficiency is required.
• Direct SaaS partner or channel marketing experience targeting the UKI market is mandatory.

Nice to have

• Experience in B2B SaaS, technology, or HR tech.
• Familiarity with HubSpot, Salesforce, or similar CRM and marketing automation tools.
• Experience managing Partner Marketing Funds or Marketing Development Plans.
• Customer-facing, commercial, or external partner management experience.

Culture & Benefits

• Permanent full-time employment in a multicultural, high-growth environment.
• Private health insurance through Alan.
• Wellhub access to gyms, pools, and outdoor classes.
• Language classes, expense savings through Cobee, and food discounts.
• Office breakfast, organic fruit, and a pet-friendly workplace.
• Values centered on ownership, continuous learning, partnership, inclusion, and fast growth.