Manager, Marketing Innovation

Location: West Hills, California, United States. U.S. work authorization is required, and immigration sponsorship or support, including STEM OPT Form I-983 completion, is not available.

Salary: $110,000–$184,000 target base pay for candidates in California and New York metro areas. A national target base pay range of $100,000–$166,000 also applies based on location.

Company

hirify.global develops vitamins, supplements, and wellness products, including Nature Made, with a focus on complete nutrition and healthy living.

What you will do

• Analyze consumer insights, market trends, competitive dynamics, syndicated data, and custom research to identify innovation opportunities.
• Develop product concepts, positioning, consumer-facing messaging, and scientifically substantiated claims.
• Partner with Science & Technology, Regulatory, Legal, Finance, Sales, and Brand teams from concept development through commercialization.
• Support business cases with market sizing, financial analysis, assumptions, and growth recommendations.
• Support commercialization planning, launch readiness, and execution of new products.

Requirements

• Four-year college or university degree or equivalent; an MBA is preferred.
• Minimum of 4 years of experience post-MBA or 7 years post-college, including at least 2 years in innovation, new product development, or commercialization.
• Required experience in the Consumer-Packaged Goods industry.
• Strong analytical, strategic thinking, communication, storytelling, and influencing skills.
• Ability to translate scientific concepts and consumer insights into relevant benefits, claims, and strategic recommendations.
• U.S. work authorization is required; immigration sponsorship and STEM OPT support are unavailable.

Nice to have

• Experience in health and wellness, vitamins and supplements, or over-the-counter pharmaceuticals.
• MBA qualification.

Culture & Benefits

• Opportunities for career growth, learning, experimentation, and professional development.
• Total Rewards package including medical, dental, and vision benefits.
• 401(k) matching and additional wellness benefits.
• Annual performance bonus may be included in the total compensation package.
• Recognition programs and benefits designed to support employee and family well-being.