Manager, Brand Activation (CPG)

Location: West Hills, California, United States

Salary: $100,000–$166,000 national target base pay; $110,000–$184,000 for candidates in California and New York metro areas, plus potential annual performance bonus.

Company

hirify.global develops nutrition, vitamin, and supplement products, including the Nature Made brand.

What you will do

• Lead and execute communications plans and integrated marketing campaigns that drive brand awareness and reach.
• Develop marketing recommendations using consumer behavior data, competitive insights, marketing mix modeling, sales studies, and brand lift studies.
• Project-manage integrated campaigns and coordinate internal and external cross-functional stakeholders.
• Partner with agencies across concept development, execution, measurement, and optimization.
• Direct creative strategy and build effective brand programming for Nature Made.

Requirements

• 5–7 years of brand management or brand marketing experience, including 1–2 years of campaign leadership experience.
• Experience leading integrated marketing campaigns for established CPG brands.
• Experience managing a broad range of agency partners and directing creative strategy through execution.
• Experience analyzing primary and secondary data to generate actionable consumer marketing insights.
• Bachelor’s degree required; MBA preferred.
• Strong project management, analytical, presentation, negotiation, communication, and cross-functional leadership skills.

Culture & Benefits

• Development opportunities, learning from industry pioneers, and support for career growth.
• Environment that encourages curiosity, experimentation, and continuous learning.
• Medical, dental, and vision benefits.
• 401(k) match and other wellness benefits.
• Annual performance bonus may be included in the total rewards package.
• Immigration sponsorship or support is not available, including Form I-983 support for STEM OPT.