Manager, Brand Activation (CPG)

Location: West Hills, California; onsite role. Immigration sponsorship or support is not available, including Form I-983 STEM OPT training plans.

Salary: $110,000–$184,000 target base pay for candidates in California and New York metro; national target base pay range is $100,000–$166,000. Additional compensation may include an annual performance bonus and benefits.

Company

hirify.global develops vitamins, supplements, and wellness products, including the Nature Made brand.

What you will do

• Lead communications plans and integrated marketing campaigns that grow brand awareness and reach.
• Translate consumer, behavioral, competitive, sales, and brand-lift data into actionable marketing recommendations.
• Project manage campaigns and coordinate internal and external stakeholders across functions.
• Guide agency partners through concept development, execution, measurement, and optimization.
• Direct creative brand communications across TV, digital, influencers, social, PR, and partnerships.

Requirements

• Bachelor’s degree; an MBA is preferred.
• 5–7 years of brand management or brand marketing experience, including 1–2 years leading campaigns.
• Experience in CPG brand management or brand marketing and leading integrated campaigns for established brands.
• Experience directing creative strategy and managing agency partners of varied sizes.
• Strong analytical, presentation, negotiation, project management, prioritization, and cross-functional influencing skills.
• Ability to work onsite in West Hills, California and authorization to work in the United States without immigration sponsorship.

Culture & Benefits

• Opportunities for professional growth, learning, experimentation, and career development.
• Total Rewards package supporting employee and family health and well-being.
• Medical, dental, and vision benefits.
• 401(k) match, wellness benefits, and an annual performance bonus may be included.
• Recognition programs and a collaborative, cross-functional work environment.

Hiring process

• The process does not include text-based conversations or interviews and never requires payment or fees.
• Applicants may need to provide accurate U.S. work authorization and sponsorship information.