обновлено 7 дней назад
AVP, Integrated Marketing
146 400 - 241 600$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
AVP, Integrated Marketing, Planning (Marketing): Leading strategic planning and integrated marketing campaigns for Travelers’ enterprise initiatives across offline, digital, social, and experiential channels with an accent on cross-functional leadership, media strategy, and campaign optimization. Focus on developing insight-driven creative briefs, managing agency and marketing teams, and using performance data and AI adoption to improve business outcomes.
Location: New York City, United States
Annual base salary: $146,400–$241,600, plus eligibility for performance-based cash incentive awards.
Company
is a property and casualty insurance company serving customers and communities for more than 170 years.
What you will do
- Lead strategic planning and integrated marketing campaigns for Institute, Citizen , and Sustainability initiatives across offline, digital, social, and experiential channels.
- Develop insight-driven marketing strategies, creative briefs, media strategies, content recommendations, and campaign approaches aligned with business objectives.
- Oversee campaign execution, performance optimization, brand standards, media investments, budgets, and advertising approvals across business units.
- Partner with senior leaders, cross-functional teams, creative teams, data and analytics teams, and multiple agency and vendor partners.
- Build and manage high-performing integrated marketing teams through hiring, coaching, performance management, and goal setting.
- Lead innovation, AI adoption, agile marketing practices, market research, and process improvements for complex marketing initiatives.
Requirements
- Onsite role based in New York City, United States.
- At least 8 years of experience in advertising, marketing, or a related field.
- At least 5 years of management experience; the role supervises and manages other employees.
- Bachelor’s degree.
- Strong knowledge of advertising, media platforms, digital marketplaces, content trends, campaign strategy, and marketing analytics.
- Exceptional strategic management, communication, presentation, organizational, relationship-building, and influencing skills, including experience working in a matrix organization.
Culture & Benefits
- Health insurance for employees and eligible family members from the first day of employment.
- Dollar-for-dollar 401(k) matching on the first 5% of eligible pay, subject to an annual maximum, plus a pension plan funded by .
- At least 20 days of paid time off annually and nine paid company holidays.
- Wellness resources, mental health counseling, health coaching, and caregiving support.
- Volunteer and matching-gift programs supporting community involvement.
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