Marketing Specialist, Brand Operations (CPG)

Location: Remote, open to candidates based in the United States. Collaboration primarily follows Pacific and Central time zones.

Salary: $75,000–$85,000 per year base salary.

Company

hirify.global is a fast-growing functional coffee and consumer products brand with an omnichannel retail and subscription business.

What you will do

• Own GS1 UPC and GTIN creation for unit, inner, and case configurations, along with SKU master data and product specification sheets.
• Manage new-item forms and product information across retailer portals, including Syndigo, 1WorldSync, and RIVIR.
• Partner with Sales and eCommerce to support item setup for Target, Walmart, Kroger, Sam’s Club, Costco, Amazon, and other retail accounts.
• Coordinate packaging changes for shippers, displays, club packs, retailer-specific packs, and promotional packs.
• Support product launches through GTIN creation, item setup, label copy coordination, and artwork routing.
• Maintain retail materials, artwork and claims libraries, version control, and the pack-change tracker in Asana.

Requirements

• 3–4+ years of experience in brand operations, marketing operations, retail operations, product data, CPG, or a related field.
• Experience managing SKU information, product specifications, UPCs, or GTINs.
• Experience supporting packaging, artwork, label, or product change workflows.
• Strong attention to detail, organization, written communication, and follow-up skills.
• Experience coordinating multiple projects, deadlines, and stakeholders across Sales, Creative, Supply Chain, eCommerce, or Operations.
• Comfort using project management and tracking tools such as Asana in a fast-moving environment.

Nice to have

• Experience in CPG, food and beverage, wellness, or consumer products.
• Experience with GS1, UPCs, GTINs, retailer item setup, or retailer data portals.
• Familiarity with requirements for Target, Walmart, Kroger, Sam’s Club, Costco, or Amazon.
• Experience coordinating artwork routing, dielines, proofs, packaging changes, or print production.
• Experience supporting both direct-to-consumer and retail channels.

Culture & Benefits

• Fully remote work for U.S.-based candidates.
• Medical, vision, dental, and prescription coverage for team members working 32+ hours per week, with the company covering 75% of employee premiums.
• Company-sponsored 401(k) plan with a match of up to 80% of contributions, capped at 5% of salary.
• $500 monthly wellness credit for salaried employees through JOON.
• Access to Helpr backup childcare and family support services.