22 дня назад
Marketing Manager, CRM and Performance Marketing (Fintech)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Manager, CRM and Performance Marketing (Fintech): Driving customer acquisition, engagement, and retention for digital banking products across CRM, lifecycle marketing, performance channels, and strategic partnerships with an accent on segmentation, automation, campaign optimization, and measurable growth. Focus on scaling multi-million-dollar budgets, building high-converting acquisition funnels, improving web and app experiences, and maintaining strict financial regulatory compliance.
Location: Onsite in Hong Kong (SAR)
Company
is a digital bank providing customer-focused financial products, services, and lifestyle benefits.
What you will do
- Orchestrate CRM and digital messaging across mobile app, web, email, SMS, and push channels.
- Develop segmentation, personalization, automated lifecycle programs, and event-triggered messaging to increase product adoption, retention, and customer lifetime value.
- Manage multi-channel performance marketing campaigns and multi-million-dollar monthly budgets, optimizing ROAS and CPA.
- Lead affiliate networks and strategic partnerships with banks, aggregators, brokers, travel, retail, lifestyle, and digital platforms.
- Establish testing frameworks and performance dashboards covering the full marketing funnel, campaign ROI, and market trends.
- Partner with product, analytics, technology, operations, compliance, and legal teams to improve digital experiences and deliver compliant campaigns.
Requirements
- Bachelor’s degree in marketing, business, or a related field.
- 8–10 years of experience in digital marketing, performance marketing, and CRM.
- Experience with affiliate marketing platforms, Salesforce Marketing Cloud, Adobe, or MoEngage, plus GA4 or Adobe Analytics.
- Strong expertise in customer lifecycle management, segmentation, marketing automation, performance optimization, and digital distribution channels.
- Understanding of financial products including credit cards, loans, investments, and deposits; financial services, insurance, or digital banking experience is highly preferred.
- Strong analytical, negotiation, relationship-building, and cross-functional leadership skills.
Nice to have
- Certification in Google Ads, Google Analytics, or AI tools.
Culture & Benefits
- Customer research, data ethics, security, and privacy are central to product development.
- Banking and lifestyle benefits are available to employees.
- Work is conducted onsite in Hong Kong.
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