Manager I, Digital Marketing

Location: Hunghom, Kowloon, Hong Kong

Company

hirify.global helps clients achieve lifetime financial security and live healthier lives through insurance and financial services.

What you will do

• Lead end-to-end digital marketing and lead generation projects, from requirements gathering through implementation, testing, launch, and optimization.
• Manage SunLife.com.hk as webmaster, maintaining website content, functionality, governance, accessibility, performance, and customer experience.
• Develop organic growth strategies across SEO, Generative Engine Optimization, referral traffic, and content marketing.
• Plan and optimize acquisition campaigns across paid search, display, social, video, affiliate, and emerging digital channels.
• Use Adobe Analytics, Google Analytics, dashboards, and MarTech platforms to measure customer behavior, campaign performance, attribution, funnels, and conversions.
• Coordinate Marketing, IT, Transformation, Compliance, Operations, Data Analytics, Product, Customer Experience, agencies, and external technology partners.

Requirements

• Bachelor’s degree in Marketing, Business, Digital Marketing, Communications, Information Systems, or a related discipline.
• 6–8+ years of experience in digital marketing, digital product, website management, SEO, performance marketing, or digital project management.
• Strong knowledge of Adobe Target, Adobe Analytics, Adobe Campaign Standard, and Adobe Experience Manager; good HTML knowledge is required.
• Experience leading digital lead generation and e-commerce campaigns, with strong analytical, customer segmentation, survey, and web analytics skills.
• Excellent written and spoken English and Chinese.
• Solid knowledge of Microsoft Excel, PowerPoint, Word, and statistics.

Nice to have

• Experience in financial services, insurance, banking, or another highly regulated industry.
• Knowledge of Ahrefs or SEMrush, Screaming Frog, GA4, and Google Search Console.
• Growth hacking mindset.

Culture & Benefits

• High-performance and caring culture focused on continuous growth and meaningful impact.
• Inclusive environment that values wellbeing, collaboration, accountability, and shared success.
• Opportunities to work with regional stakeholders on AI adoption and digital innovation.