Head of Brand (Fintech)

Location: Hybrid in Singapore, Hong Kong, or Sydney, Australia. The role supports flexible work from home, with fully remote work from anywhere in the world permitted for one month each year.

Company

hirify.global provides software- and AI-enabled corporate secretarial, accounting, bookkeeping, tax, payroll, and fintech payment services for micro SMEs.

What you will do

• Own hirify.global’s brand narrative, core value proposition, ICP, strategic positioning, and pricing and packaging logic.
• Build brand awareness and preference among SME owners across Singapore, Hong Kong, Australia, and the UK.
• Manage hirify.global’s reputation across Trustpilot, Google Reviews, and Reddit, turning customer reviews into a competitive advantage.
• Build and scale a measurable referral program that turns satisfied customers into advocates.
• Grow social channels, branded content, and hirify.global Communities into engaged audiences.
• Set the creative and visual identity standard across marketing channels.

Requirements

• 8–12+ years of experience in growth or marketing, with progression into senior or leadership responsibilities.
• Proven experience delivering measurable growth outcomes across pipeline, leads, acquisition, or revenue.
• Experience building brands and demand in scale-ups or high-growth startups.
• Hands-on ownership of brand narrative, value proposition, positioning, and ICP definition.
• Ability to combine brand and performance marketing and use data to identify growth opportunities.
• Strong ownership, humility, structured thinking, collaboration, and communication skills.

Culture & Benefits

• Hybrid and flexible work with the option to work from home.
• Ability to work fully remotely from anywhere in the world for one month each year.
• Competitive salary, generous paid time off, and holiday schedules.
• Eligible employees may participate in the employee share ownership plan.
• Training programs, significant autonomy, and opportunities for personal and professional growth.
• Diverse, inclusive, kind, and humility-driven B Corp culture.

Hiring process

• One-way video interview and Talent Acquisition screening call.
• 60–90-minute live technical skills evaluation with the Hiring Manager, followed by a 60-minute soft-skills interview.
• One professional reference check before final offer confirmation; background screening may include education, criminal history, political exposure, bankruptcy, and adverse credit history checks.