Head of Brand (Fintech)

TL;DR

Head of Brand (Fintech): Leading the brand narrative and strategic positioning for a tech-enabled back-office platform for micro SMEs with an accent on brand awareness, trust-building, and growth. Focus on transforming the company into a top-of-mind trusted brand and building a scalable referral engine.

Location: Hybrid in Singapore, Hong Kong, or Sydney

Company

A B Corp fintech company providing automated corporate secretarial, accounting, and payment services for micro SMEs across Asia Pacific and the UK.

What you will do

• Own the brand narrative, core value proposition, and strategic positioning end-to-end.
• Manage company reputation across Trustpilot, Google Reviews, and Reddit to create a competitive moat.
• Build and scale a measurable referral program to turn clients into a salesforce.
• Grow engaged social audiences and community channels across LinkedIn, Instagram, and Facebook.
• Define and maintain the creative and visual identity across all marketing channels.

Requirements

• 8–12+ years in Growth or Marketing with a clear track record in leadership roles.
• Proven success in scale-ups or high-growth startups.
• History of delivering measurable growth outcomes such as pipeline, leads, or revenue.
• Experience defining positioning, sharpening ICP, and shipping brand stories.
• Ability to operate across both brand and performance marketing.
• Must be located in or able to work from Singapore, Hong Kong, or Sydney

Culture & Benefits

• Flexible work-from-home options and flexible start/end times.
• Ability to work fully remote from anywhere in the world for 1 month per year.
• Competitive market salaries and generous paid time off.
• Eligibility for an employee share ownership plan (ESOP).
• Inclusive environment within a certified B Corp focused on being a force for good.

Hiring process

• One-way video interview and Talent Acquisition screening call.
• 60 to 90 minute live technical skills evaluation with the Hiring Manager.
• 60 minute soft skills and cultural fit interview.
• Professional reference checks.