Digital Marketing Manager (Maternity Cover 2027)

Location: Shanghai, China; primarily office-based with four days per week at the office and one remote day per week. Legal right to work in China is required.

Company

COS is a fashion brand offering ready-to-wear clothing and accessories focused on quality, lasting design, craftsmanship, innovation, and contemporary fashion.

What you will do

• Execute digital marketing strategies supporting commercial and brand objectives across Mainland China.
• Lead integrated campaigns across paid, owned, and earned digital channels, including search, display, and content marketing.
• Monitor and optimize campaign performance using data, analytics, reporting tools, and customer insights.
• Drive customer acquisition, engagement, and retention through digital marketing initiatives.
• Collaborate with regional and local stakeholders, e-commerce teams, controllers, merchandisers, and external agencies.

Requirements

• Leadership experience in digital marketing, paid media, performance marketing, or a related field.
• Proven experience developing and managing integrated digital marketing campaigns.
• Strong analytical skills and experience with digital analytics and reporting tools.
• Experience managing media agencies, vendors, and marketing budgets.
• Strong stakeholder management, project management, communication, collaboration, and execution skills.
• Must already have the legal right to work in China.

Culture & Benefits

• Nine-month temporary maternity-cover contract.
• Hybrid work arrangement with four office days and one remote day per week.
• Inclusive, diverse, and equitable workplace with an emphasis on collaboration.
• Role based at the regional office in Shanghai and reporting to the Head of Marketing and Communications APAC.