CMO (Fintech)

Location: Remote, Hong Kong

Company

hirify.global operates a portfolio of consumer businesses, including consumer technology and fintech products.

What you will do

• Own customer acquisition, activation, retention and marketing efficiency across group products.
• Set channel strategies and budgets using CAC, LTV, conversion rates and incremental returns.
• Build and improve paid acquisition, organic growth, lifecycle, referral and brand channels.
• Partner with product teams on onboarding, conversion, engagement and growth loops.
• Launch new products and brands and build their initial acquisition engines.
• Build measurement and experimentation systems, and recruit and develop growth and marketing leaders.

Requirements

• Strong track record scaling consumer technology, fintech or internet products.
• Experience building brands, running successful campaigns and owning significant acquisition budgets.
• Measurable customer or revenue growth results.
• Deep understanding of CAC, LTV, funnels, cohorts, retention and experimentation.
• Strong performance marketing capability combined with sound product judgment.
• Hands-on ability to diagnose growth problems using customer and performance data.

Culture & Benefits

• Remote work arrangement.
• Direct ownership across multiple consumer businesses and product portfolios.
• Close collaboration with product teams and business leaders.