China CRM Manager (Clienteling)

Location: Onsite in Shanghai, China

Company

hirify.global creates premium athletic apparel inspired by an active coastal California lifestyle, combining performance functionality with a casual everyday aesthetic.

What you will do

• Define and execute the China CRM roadmap and build a clienteling program tailored to Chinese consumers.
• Design end-to-end customer lifecycle journeys covering acquisition, first purchase, retention, repurchase, and advocacy.
• Lead omnichannel CRM initiatives across stores, WeChat Official Account, Mini-Program, WeCom, Tmall, Douyin, and other China platforms.
• Develop unified online and offline customer profiles, CRM Mini-Programs, WeCom tools, and clienteling toolkits for retail teams.
• Build segmentation models, dashboards, and performance reporting covering customer lifetime value, retention, repeat purchase, repurchase intervals, and channel ROI.
• Create personalized campaigns, automated communication flows, member-exclusive experiences, and training programs for store staff.

Requirements

• 7+ years of CRM or lifecycle marketing experience in China, focused on Chinese consumers.
• Proven experience with premium international brands in luxury, lifestyle, fashion, or beauty.
• Bachelor's degree required.
• Hands-on experience with WeChat Official Account, Mini-Program, and WeCom CRM tools.
• Experience with Tmall, Douyin, and other key China digital platforms, plus proficiency in Excel and CRM reporting tools.
• Fluent Mandarin and English, written and verbal, required.

Culture & Benefits

• Full-time onsite role within the HQ - International department.
• Opportunity to shape clienteling and customer engagement for the China business.
• Equal opportunity employment and confidential handling of candidate information.