Associate Account Director, Web (Automotive)

Location: Detroit, Michigan, United States; hybrid work with an average of four days per week in the office

Salary: $75,000–$180,000 USD

Company

hirify.global is a global creative and marketing company within WPP, delivering brand, customer experience, commerce, and digital services for major international clients.

What you will do

• Act as the day-to-day client partner and agency operational lead for Ford.com workstreams.
• Lead vehicle model year changeovers, including vehicle content migrations, asset development, and build-and-price configurator updates.
• Coordinate Ford.com launches for brand campaigns, sales events, vehicle reveals, and other high-impact digital experiences.
• Partner with strategy, UX, creative, content, data, and development teams to create personalized user journeys.
• Coordinate A/B testing, audience segmentation, implementation, performance tracking, and optimization recommendations.
• Align stakeholders on scope, timelines, dependencies, risks, approvals, and delivery expectations.

Requirements

• 7+ years of experience in account management, client partnership, or client-facing delivery within a digital advertising, marketing, or digital product agency.
• Experience with a Tier 1 automotive account, vehicle launch program, digital retail experience, or large automotive website is highly preferred.
• Deep understanding of web production lifecycles, CMS, DAM, UX/UI principles, quality assurance, accessibility, and agile delivery.
• Experience using web performance data, Adobe Analytics, CRO analysis, and A/B test results to develop recommendations.
• Ability to manage multiple projects, prioritize work, identify tradeoffs, escalate risks, and coordinate cross-functional teams.
• Strong written and verbal communication skills, with familiarity with AI applications for workflow and campaign delivery.

Nice to have

• Direct experience with Model Year Changeovers, complex digital retail configurators, large-scale site updates, or vehicle launch programs.
• Experience with interactive campaign planning and macro strategy development.

Culture & Benefits

• Hybrid collaboration model with teams working in the office an average of four days per week.
• Competitive benefits package through WPP.
• Accommodation or flexibility can be discussed during the interview process.
• Equal opportunity workplace focused on respect, inclusion, and career progression.