Marketing Automation Manager (Salesforce Marketing Cloud)

Location: Hybrid within Germany, with office attendance required once to four times per month; working from abroad is available for up to 30 days per year. Relocation to Germany is supported.

Company

hirify.global provides digital commerce technology and operates within the Zalando ecosystem.

What you will do

• Own the strategy and execution of email marketing campaigns and automated customer and lead journeys in Salesforce Marketing Cloud.
• Write B2B email copy, subject lines, calls to action, and other campaign content.
• Support campaign setup, landing page preparation, and WordPress website administration.
• Ensure conversion tracking, UX/UI optimization, and web performance across digital touchpoints.
• Analyze email, campaign, and conversion performance using Google Analytics and Salesforce Marketing Cloud reporting tools.
• Provide operational support and collaborate cross-functionally on digital initiatives.

Requirements

• Hands-on Salesforce Marketing Cloud experience is mandatory.
• Strong written communication and copywriting skills, including experience creating email and campaign content for B2B audiences.
• Good understanding of digital marketing tools and platforms, including WordPress, landing page setup, and LinkedIn.
• Experience analyzing digital campaign data and building performance reports with tools such as Google Analytics and Salesforce Marketing Cloud.
• Strong organizational, problem-solving, and cross-functional collaboration skills.
• Ability to manage digital projects independently with a proactive, detail-oriented approach and commitment to high-quality delivery.

Nice to have

• Salesforce Sales Cloud experience.

Culture & Benefits

• Hybrid working model within Germany, with the option to work from abroad for up to 30 days per year.
• Annual personal development budget and access to German or English classes.
• Relocation support from another country, including visa-process and apartment-finding assistance.
• 40% Zalando discount, 30% Zalando Lounge discount, and participation in Zalando’s share programme.
• Health initiatives, company bike access, home-office equipment, and free beverages and fruit in the offices.