crmsaasevent marketingb2b marketingmarketing automationfield marketingpipeline generationaccount based marketing
Вакансия из Hirify Global, списка международных tech-компаний Для мэтча и отклика нужен Plus
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У роли четкая зона ответственности с измеримыми результатами и много самостоятельности в растущей SaaS-компании, но запуск направления с нуля и поездки на 30–40% потребуют высокой автономности и частых разъездов.
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Частые поездкиЧеткая зона ответственностиРастущая компанияДоля в компании
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Текст:
Hirify AI/Оригинал
TL;DR
Field Marketing Manager - DACH (B2B SaaS): Building and running executive field marketing programs, conferences, partner initiatives, and event-to-pipeline conversion across the DACH region with an accent on CFO and COO audiences, enterprise software, and measurable pipeline impact. Focus on designing executive roundtables, managing sponsorships and budgets, coordinating sales follow-up, and optimizing programs through CRM data.
Location: Munich or Cologne, Germany — Hybrid. Travel: 30–40% within DACH. Authorization to work in DACH required.
Company
hirify.global is a Switzerland-based, majority employee-owned SaaS scale-up providing an agentic platform that automates finance and operations processes for enterprise customers.
What you will do
Build and run a quarterly DACH field marketing calendar aligned with sales territories, target accounts, and pipeline goals.
Plan and host CFO and COO roundtables, peer dinners, briefings, and other executive programs from guest-list strategy through follow-up.
Select, negotiate, and execute sponsorships at finance, shared services, and ERP ecosystem conferences, including booths, speaking slots, and side events.
Run joint programs with ERP and system integrator partners in collaboration with Partner Marketing.
Coordinate pre-event outreach, on-site meeting booking, and structured follow-up within 48 hours with SDRs and Account Executives.
Track sourced and influenced pipeline, conversion, cost per opportunity, budgets, vendors, venues, and logistics in the CRM.
Requirements
5+ years in B2B field or event marketing at an enterprise software company selling six-figure deals.
Demonstrated success with executive programs that generated measurable pipeline for C-level audiences.
Experience marketing to finance or operations leaders, ideally CFOs, Controllers, or Shared Services leaders.
Experience owning and defending a budget using pipeline data.
Strong working knowledge of CRM and marketing automation; HubSpot is preferred.
Ability to work autonomously as the first field marketer in a new market while aligning with a team in another time zone.
Experience working for companies based in EMEA.
Fluent English and German required.
Authorization to work in DACH required.
Willingness to travel 30–40% within DACH.
Nice to have
Experience with the ERP ecosystem, including SAP, Oracle, NetSuite, or Microsoft Dynamics, or with system integrator partners.
Background in finance automation, procure-to-pay, or order-to-cash software.
Familiarity with account-based marketing and intent data tools.
Culture & Benefits
Employee ownership with the option to take variable compensation annually in cash or company shares.
Ownership and autonomy in a rapidly scaling, internationally expanding company.
Structured onboarding, ongoing coaching, and continuous learning.
Collaborative team focused on ambitious goals and high performance.
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