Senior Director, Growth Marketing (Gaming)

TL;DR

Senior Director, Growth Marketing (Gaming): Leading growth marketing for hirify.global Plus, hirify.global Store, and hirify.global Direct with an accent on performance, digital engagement, and direct-to-consumer revenue growth. Focus on developing global go-to-market strategies, optimizing acquisition and retention, and leading a geographically dispersed marketing organization.

Location: Hybrid role based in London, United Kingdom. Regular international travel and flexible working hours may be required.

Company

hirify.global is the gaming and entertainment brand of Sony Interactive Entertainment, delivering hardware, digital services, content, and network experiences to more than 100 million players.

What you will do

• Maximize revenue across hirify.global Store, hirify.global Direct, and hirify.global Plus through bottom-of-the-funnel conversion strategies and performance management.
• Lead global growth marketing strategy, measurement, processes, and execution across Store and Services business lines.
• Develop annual strategic plans and budget recommendations aligned with revenue and business performance targets.
• Lead end-to-end go-to-market campaigns covering targeting, positioning, digital activation, and performance tactics.
• Use consumer insights, analytics, segmentation, automation, and experimentation to improve acquisition, engagement, retention, and reactivation.
• Build relationships across global marketing, product, media, analytics, commercial, content, and consumer insights teams while recruiting and developing a high-performing organization.

Requirements

• Bachelor’s degree in Business, Marketing, Advertising, or a related discipline; a master’s degree, MBA, or equivalent experience is preferred.
• 12–15+ years of progressive marketing experience, including significant leadership experience in gaming, entertainment, technology, eCommerce, or another high-growth consumer environment.
• Proven success developing data-driven growth strategies across acquisition, lifecycle, retention, engagement, and performance marketing.
• Deep experience in eCommerce-led businesses spanning physical and digital products, services, or content.
• Experience with personalized consumer communications at scale, customer data, segmentation, automation, experimentation, paid media, and performance optimization.
• Strong commercial, analytical, communication, stakeholder management, and multidisciplinary people leadership skills.

Nice to have

• Experience developing or scaling subscription, membership, loyalty, or rewards programs.
• Background in gaming, entertainment, technology, culture, or youth-focused brands.
• Genuine interest in gaming, entertainment, technology, and evolving digital consumer behavior.

Culture & Benefits

• Hybrid working through Flexmodes.
• Discretionary bonus opportunity.
• Private medical insurance and dental scheme.
• 25 days of annual holiday.
• On-site gym, subsidized café, free soft drinks, on-site bar, cycle garage, and showers.
• Background checks are conducted at the offer stage.