Head of Marketing (Gamedev)

TL;DR

Head of Marketing (Gamedev): Leading marketing strategy for video game releases, established titles, and multimedia brands with an accent on commercial performance, customer insight, and global brand growth. Focus on shaping go-to-market plans, optimizing pricing and packaging, guiding creative campaigns, and aligning marketing, sales, product development, and customer experience.

Location: On-site at the headquarters in Oxford, United Kingdom. A relocation package is available, including moving assistance and temporary accommodation. Applicants must have the permanent right to work in the UK; visa sponsorship is not available.

Company

An independent multimedia studio developing and publishing video games, films, board games, books, comics, and graphic novels.

What you will do

• Lead the marketing strategy and contribute to commercial, product development, sales, and customer experience decisions.
• Use customer, market, competitor, and performance data to shape pricing, downloadable content, packaging, forecasting, and sales opportunities.
• Define brand positioning and lead the creative direction for key art, trailers, campaigns, and other marketing assets.
• Develop go-to-market strategies for new releases and maximize the commercial performance of existing titles throughout their lifecycle.
• Use player feedback and community sentiment to inform marketing strategy and future product development.
• Partner with the wider multimedia divisions to grow audiences, deliver campaigns, and develop commercial opportunities.

Requirements

• Significant marketing leadership experience in the games, entertainment, or media industry.
• Strong understanding of current games and entertainment market trends.
• Proven experience developing and delivering high-impact marketing campaigns.
• Experience managing substantial marketing budgets and commercial performance.
• Excellent written, verbal, presentation, and stakeholder communication skills, with strong commercial judgment.
• Proven ability to lead, motivate, develop, and inspire high-performing teams while remaining hands-on when required.

Culture & Benefits

• Open, friendly, creative, and inclusive on-site working environment.
• 22 days of annual leave, Christmas closure, bank holidays, and additional leave based on service.
• Private medical insurance, healthcare cash plan, dental and vision coverage.
• Life assurance, income protection, critical illness cover, enhanced family leave, and pension scheme.
• Mental health and wellbeing support, interest-free tax-free loans, discounts, freebies, social events, and free parking.