Growth Marketing Manager (SaaS)

TL;DR

Growth Marketing Manager (SaaS): Owning the full-funnel product-led growth strategy for hirify.global's self-serve segment with an accent on acquisition, activation, and retention. Focus on building and optimizing lifecycle programs, paid acquisition strategy, and cross-functional collaboration to scale the platform's reach within the academic and research community.

Location: Must be based in the UK

Company

hirify.global is a research-driven platform providing trusted infrastructure for human data, powering academic research and AI development globally.

What you will do

• Own the end-to-end PLG strategy for the self-serve customer journey.
• Develop and optimize onboarding, lifecycle marketing, and in-product messaging to drive retention.
• Manage paid acquisition strategy across search, social, and display channels.
• Drive organic growth through SEO, content, and emerging acquisition channels.
• Partner with Product, Sales, and RevOps to define PQLs and improve customer experience.
• Lead a culture of experimentation to continuously optimize funnel performance.

Requirements

• Must be based in the UK
• 4–7+ years of experience in Growth or Performance Marketing within a B2B SaaS environment.
• Proven track record of driving measurable improvements across the full PLG funnel.
• Strong expertise in paid acquisition (Google Ads, Meta, LinkedIn) and lifecycle tools (Pendo, Appcues).
• Analytical mindset with experience using platforms like HubSpot or Metabase.
• Ability to partner effectively with cross-functional stakeholders.

Culture & Benefits

• Work at the forefront of AI innovation and human data infrastructure.
• Competitive salary and comprehensive benefits package.
• Mission-driven culture focused on academic and technological breakthroughs.
• Flexible remote working environment.