Director New Business Iberia (Industrial Automation)

Location: San Fernando de Henares, Madrid, Spain, with responsibility for Spain and Portugal.

Company

International provider of automated storage, retrieval, and material handling solutions for smarter and more efficient supply chains.

What you will do

• Lead the New Business organization across Spain and Portugal, overseeing approximately 23 professionals across Sales, Realization, Solution Sales, Inside Sales, and Marketing Communications.
• Own business performance and profitability, including full P&L responsibility and delivery of commercial and financial results.
• Develop and execute the commercial strategy in line with regional growth ambitions.
• Coach, develop, and empower the leadership team and employees while building a high-performing, collaborative culture.
• Drive operational excellence across Sales and Realization to ensure successful project delivery and consistent customer satisfaction.
• Collaborate with Life Cycle Services, Finance, and other functions as a member of the Iberian leadership team.

Requirements

• Proven commercial growth leadership experience in industrial equipment, capital goods, industrial automation, or another complex technical B2B environment.
• Experience leading multidisciplinary teams of approximately 20 or more people in an international organization.
• Strong experience in consultative selling, sales pipeline management, and commercial negotiations.
• Leadership approach focused on trust, people development, accountability, and performance.
• Ability to combine strategic thinking with a pragmatic, hands-on approach.
• Fluency in Spanish and English is required; Portuguese is an advantage.

Nice to have

• Technical degree combined with business or management education.
• Experience with Salesforce CRM and the Miller Heiman sales methodology.
• Portuguese language skills.

Culture & Benefits

• High-visibility leadership role with influence over business performance and organizational culture.
• Opportunity to shape growth, innovation, and leadership across the Iberian business.
• Collaboration with experienced colleagues across Europe.
• International environment focused on long-term customer value and continuous improvement.