Product Marketing Manager (Gamedev)

TL;DR

Product Marketing Manager (Gamedev): Shaping and executing marketing strategies for Console and PC titles with an accent on go-to-market planning, audience definition, and campaign delivery. Focus on collaborating with internal teams and partner studios to drive awareness, engagement, and commercial success through data-driven insights.

Location: Hybrid role, requiring a 2-day presence in our London office

Company

hirify.global is the Console, PC, and VR publishing arm of the Aonic group, dedicated to bringing games to market through smart, creative, and disruptive campaigns.

What you will do

• Develop and lead execution of marketing strategies, including positioning and go-to-market planning.
• Project manage campaigns from start to finish, ensuring cohesive execution across all channels.
• Oversee the creation and delivery of marketing materials such as trailers, key visuals, and store copy.
• Collaborate with internal teams and external partner studios on publishing needs and asset feedback.
• Conduct market and competitor analysis to advocate for go-to-market excellence.
• Monitor and report on campaign performance to refine and optimize future activities.

Requirements

• Significant experience in marketing within the games or entertainment industry.
• Proven track record of developing and executing successful marketing strategies.
• Strong project management, collaboration, and communication skills.
• Experience working with cross-functional teams and external partners.
• Data-driven mindset with the ability to analyze performance and adapt plans.
• Must be able to work from the London office 2 days per week.

Culture & Benefits

• Generous benefits package including private health care and pension.
• 25 days of annual leave.
• Hybrid working environment with a focus on team collaboration.
• Opportunity to work on diverse projects ranging from AAA titles to indie gems.
• Regular social events and a friendly, down-to-earth team culture.