Head of Brand (Gamedev)

TL;DR

Head of Brand (Gamedev): Lead, create, and implement product-specific campaign strategies across global markets with an accent on brand organization, coordination across Marketing, PR, and Community. Focus on defining 5-year brand strategy, conducting market research, informing product roadmaps, and exploring revenue diversification opportunities.

Location: Hybrid (4 days per week in-office at hirify.global, Farnham, United Kingdom)

Company

hirify.global creates accessible simulation games like Two Point Hospital and Two Point Campus as part of the Sega family, expanding the Two Point County universe.

What you will do

• Define, build, and lead the Brand organization, coordinating strategy across Marketing, PR, and Community.
• Set marketing goals, KPIs, product positioning, target audiences, and regional plans with SOE Marketing.
• Build and execute a 5-year Two Point brand strategy, driving stakeholder buy-in.
• Contribute to long-term product roadmaps across platforms based on research and feedback.
• Line manage community managers and plan team growth.
• Manage product marketing budgets, deliver updates in studio meetings, and maintain SEGA relationships.

Requirements

• Demonstrable experience owning product marketing from concept to launch.
• Deep knowledge of video games, digital retail, and industry trends.
• Strategic thinking with excellent communication and line management experience.
• Proficiency with Google, Facebook, Twitter, Steam, and analytics platforms.
• Strong project, time, organizational, interpersonal, reporting, and presentation skills.
• Passion for entertainment and video games; team-focused, creative, and ambitious.

Culture & Benefits

• Fun, flexible, creative environment with work-life balance and family support.
• Competitive salary, bonus schemes, private medical and dental insurance, health screening.
• Electric car scheme, home technology scheme, Microsoft package discounts.
• Community-focused, people-centric culture investing in employee development.
• Commitment to equity, diversity, inclusion, and belonging for all backgrounds.