Senior Manager, Demand Generation

TL;DR

Senior Manager, Demand Generation (B2B SaaS): Own demand generation strategy and execution for a messaging technology company, with an accent on pipeline growth, ABM, paid media, marketing automation, and campaign performance. Focus on building scalable programs, optimizing conversion and account targeting, incorporating AI into demand generation, and partnering closely with sales and senior marketing leadership.

Location: Chicago, IL, United States

Salary: $130,000–$150,000 annually

Company

hirify.global is a SaaS company building RCS and mobile messaging solutions for brand-to-consumer communication.

What you will do

• Own quarterly and annual MQL and pipeline targets and develop strategies to achieve them.
• Design target account selection and ABM programs in partnership with sales and marketing.
• Execute campaigns across paid advertising, email, SEO/SEM, webinars, and content syndication.
• Build automated nurture programs, emails, landing pages, and website resources using HubSpot and Webflow.
• Track program performance, report on results, and provide data-driven recommendations to leadership.
• Manage agency, consultant, vendor, and cross-functional stakeholder relationships.

Requirements

• 6–10 years of hands-on strategic and tactical demand generation experience, including at least 4 years in B2B.
• Experience owning MQL and pipeline targets and optimizing programs in a marketing automation platform; HubSpot is strongly preferred.
• Hands-on experience managing Google Ads and LinkedIn campaigns, including budgets and performance optimization.
• Experience with ABM, sales-marketing alignment, performance reporting, SEO/SEM, and agency management.
• Strong written communication, problem-solving, recommendation, organizational, and stakeholder management skills.
• AI literacy and the ability to incorporate AI tools into demand generation workflows.

Nice to have

• Experience with Webflow or a comparable CMS.
• Familiarity with content syndication platforms such as Bombora, TechTarget, or Integrate.
• Experience in martech, mobile, or messaging industries.

Culture & Benefits

• Culture centered on integrity, continuous learning, customer focus, value creation, and accountability.
• Competitive equity and comprehensive medical, dental, and vision coverage.
• Short- and long-term disability insurance and life insurance.
• 11 paid holidays, flexible vacation, commuter benefits, and paid parental leave.
• 401(k) with company match.