Marketing Generalist (B2B SaaS)

TL;DR

Marketing Generalist (B2B SaaS): Driving demand generation and pipeline growth for a pricing and market intelligence platform with an accent on multi-channel campaigns and organic visibility. Focus on optimizing the lead-to-sales funnel, implementing Generative Engine Optimization (GEO), and managing HubSpot operations.

Location: Remote, United States

Company

hirify.global is a B2B SaaS company providing in-store and eCommerce intelligence tools to help brands and retailers optimize pricing and operations.

What you will do

• Own end-to-end demand generation, planning multi-channel campaigns across email, paid search, social, and webinars to hit pipeline targets.
• Drive organic visibility through traditional SEO and Generative Engine Optimization (GEO) to ensure content is cited in AI answer engines.
• Execute marketing operations within HubSpot, including building workflows, landing pages, forms, and attribution reporting.
• Collaborate with Product Marketing and Design to develop a human-centric brand voice and marketing assets.
• Optimize paid media spend alongside agency partners to improve cost-per-lead and pipeline efficiency.

Requirements

• 3-4+ years of experience in B2B SaaS marketing with demonstrable results tied to pipeline growth.
• Hands-on proficiency in HubSpot for campaign execution and reporting.
• Practical experience in SEO and a strong interest in AI-search visibility (GEO).
• Must be based in the United States.
• Strong analytical skills with the ability to connect marketing metrics to revenue.
• Clear and direct professional writing and communication skills.

Nice to have

• Experience marketing to brands, retailers, CPG, or e-commerce/retail-tech buyers.
• Experience with Account-Based Marketing (ABM).
• Proficiency in managing paid media across Google and LinkedIn.
• Experience using AI tools to scale content, SEO, and campaign production.

Culture & Benefits

• Full-time remote work environment.
• Opportunity to be a genuine builder in a growing marketing team.
• Commitment to equal employment opportunity and a diverse, inclusive workplace.