Senior Manager, Demand Generation (SaaS)

TL;DR

Senior Manager, Demand Generation (SaaS): Building and scaling a predictable demand generation engine to fuel growth for an AI-first people platform with an accent on integrated campaign strategy and pipeline generation. Focus on optimizing channel performance, account-based marketing (ABM), and leveraging AI-enabled workflows to accelerate revenue growth.

Location: Must be based in the US

Salary: $150,000 – $160,000 + $10,000 Bonus

Company

hirify.global is an AI-first people platform providing HRIS, performance management, and real-time org analytics to help companies model structures and plan for growth.

What you will do

• Develop and execute integrated demand generation strategies to generate qualified pipeline.
• Manage and optimize performance across paid search, social, display, and partner marketing channels.
• Scale account-based marketing (ABM) programs to deepen engagement with target enterprise accounts.
• Own website conversion strategy, including landing page optimization and A/B testing.
• Collaborate with Sales, Product Marketing, and RevOps to align campaigns with revenue objectives.
• Experiment with AI-enabled workflows to improve marketing efficiency and campaign impact.

Requirements

• Must be based in the US
• 5+ years of experience in B2B SaaS demand generation or growth marketing.
• Proven track record of generating qualified pipeline and supporting revenue growth.
• Hands-on expertise in paid media, ABM, and conversion rate optimization.
• Strong analytical skills with experience managing marketing budgets and channel investment.
• Ability to partner effectively across cross-functional teams in a fast-paced environment.

Nice to have

• Experience marketing enterprise SaaS solutions in HR tech or workforce planning.
• Proficiency with HubSpot, Salesforce, and 6sense.
• Experience marketing to HR, Finance, or IT enterprise leaders.

Culture & Benefits

• Remote-first team culture focused on transparency and innovation.
• Competitive compensation including base salary, bonus, and equity.
• Opportunity to shape the marketing strategy of an AI-first organization.
• Emphasis on continuous learning and experimentation with emerging technologies.