Sr. Growth Marketing Manager (Cybersecurity)

TL;DR

Sr. Growth Marketing Manager (Cybersecurity): Leading the strategy and performance of integrated growth campaigns to drive net-new logo acquisition and scalable pipeline growth with an accent on multi-channel orchestration and persona-driven strategies. Focus on designing high-impact demand generation programs, optimizing paid media spend, and scaling B2B growth engines.

Location: United States (Remote, Hybrid, or On-site options available)

Company

hirify.global is an industry leader in identity-centric security solutions serving over 150 countries with scalable technologies.

What you will do

• Define and lead integrated, multi-channel campaign strategies aligned to revenue goals, acquisition, and expansion.
• Architect campaign frameworks that connect brand awareness, demand generation, and conversion optimization.
• Own the development and activation of audience segmentation and buying personas, including ICP definition.
• Lead high-impact demand generation programs and targeted ABM initiatives to increase pipeline velocity.
• Mentor and manage a team of specialists, providing clear direction and performance management.
• Own campaign budget strategy, ensuring efficient allocation and ROI optimization across channels.

Requirements

• 8+ years of experience in growth marketing, demand generation, or integrated campaign management in B2B environments.
• Proven expertise in persona development, segmentation, and content mapping across the buyer journey.
• Deep understanding of B2B paid media channels (Google Search, LinkedIn, programmatic, etc.).
• Hands-on experience with Marketo, Salesforce, and intent data tools like 6Sense.
• Must be based in the United States.
• Strong track record of leading and developing teams.

Nice to have

• Experience in enterprise B2B technology or cybersecurity/data security markets.
• Familiarity with advanced attribution models and ABM platforms.
• Experience optimizing content for LLM-driven discovery and AI search.

Culture & Benefits

• Career growth opportunities with learning-forward initiatives.
• Flexible work options including remote, hybrid, or on-site arrangements.
• Collaborative environment focused on diversity, inclusion, and respect.
• Global affinity groups and unconscious bias training for leadership.