Field Marketing Manager (Cybersecurity)

TL;DR

Field Marketing Manager (Cybersecurity): Establishing and leading the market presence in the Nordics region with an accent on go-to-market strategies, demand generation, and partner ecosystem activation. Focus on building marketing from the ground up in Stockholm and expanding into Denmark and Norway.

Location: Remote (Must be based in Stockholm, Sweden)

Company

hirify.global provides cybersecurity with embedded cyber insurance solutions for organizations across Europe.

What you will do

• Develop and execute a field marketing and channel strategy tailored to the Nordics, defining regional messaging and positioning.
• Plan and run demand generation and brand awareness campaigns aligned with the Ideal Customer Profile (ICP).
• Manage the end-to-end event lifecycle, from selecting high-value conferences to hosting local workshops and roundtables.
• Localize global content and campaigns to resonate with Swedish, Danish, and Norwegian buyers.
• Activate the partner ecosystem by providing co-marketing assets and enablement resources to drive pipeline.
• Manage the regional marketing budget and report on pipeline contribution and ROI to leadership.

Requirements

• 5+ years of experience in B2B SaaS or IT marketing, specifically in field, partner, or demand generation.
• Fluent in English and Swedish.
• Proven track record of launching GTM campaigns and building partner programs from scratch.
• Strong commercial mindset with the ability to translate marketing activities into measurable business results.
• Must be based in or able to operate within the Nordics (Stockholm focus) to lead local events and market entry.
• Self-starter mentality capable of working independently in a new market with minimal structure.

Nice to have

• Familiarity with HubSpot and other marketing automation tools.
• Experience adopting and leveraging AI tools to improve marketing efficiency.

Culture & Benefits

• High autonomy to build the Nordics marketing function from the ground up.
• Clear career growth path to transition from market builder to regional leader.
• Competitive compensation and benefits package.
• Flexible working arrangements and a strong emphasis on work-life balance.
• Mission-driven environment focused on protecting SMEs and building a human-centered security culture.

Hiring process

• Interviews focused on commercial thinking, strategic mindset, execution excellence, and cultural fit.
• Conversations with the Marketing Lead, Sales leadership, and the executive Leadership team.