Field Marketing Manager (Cybersecurity)

Location: Remote from Stockholm, Sweden, supporting expansion into Denmark and Norway

Company

hirify.global provides cybersecurity and embedded cyber insurance solutions for organizations across Europe.

What you will do

• Build and lead the field marketing and channel strategy for the Nordic markets.
• Plan and execute demand generation, brand awareness, partner co-marketing, and thought leadership campaigns.
• Manage the full lifecycle of industry events, webinars, roundtables, and local workshops.
• Localize global content, positioning, and campaigns for Nordic buyers and partners.
• Develop channel partner relationships and provide co-marketing assets, enablement, and campaign support.
• Manage agencies, vendors, budgets, pipeline reporting, and marketing ROI in collaboration with Sales and central Marketing.

Requirements

• 5+ years of experience in B2B SaaS or IT marketing, including field marketing, partner marketing, or demand generation.
• Proven experience launching campaigns, managing events end-to-end, and building partner programs from scratch.
• Strong commercial, strategic, organizational, and project management skills.
• Experience collaborating with channel partners, sales teams, and cross-functional stakeholders.
• Fluent English and Swedish are required.
• Familiarity with HubSpot and marketing automation tools; ability to use AI tools effectively.

Nice to have

• Experience building marketing in a new market or scaling an early-stage marketing function.

Culture & Benefits

• Autonomy to build the Nordic marketing function and directly influence regional growth.
• Opportunity to grow into a regional leadership role as the company expands.
• Collaboration with the central Marketing team and Sales organization.
• Flexible working arrangements and a focus on work-life balance.
• Mission-driven work focused on protecting SMEs and improving cybersecurity accessibility.

Hiring process

• Interviews assess commercial thinking, strategic mindset, execution excellence, and cultural fit.
• Conversations are held with the Marketing Lead, Sales leadership, and the Leadership team.
• Application requires a CV and a one-page cover letter describing relevant market-building experience.