Director of Global Campaigns (Legaltech)

TL;DR

Director of Global Campaigns (Marketing): Leading global demand generation and account-based marketing (ABM) strategies to drive New Logo pipeline across NAM and EMEA with an accent on AI integration, data-driven optimization, and multi-channel execution. Focus on scaling marketing impact through automation, managing geographically distributed teams, and aligning campaign efforts with sales territories.

Location: Remote (Must be based in the United States)

Company

hirify.global is a leading provider of contract lifecycle management (CLM) software.

What you will do

• Develop and own the global demand generation strategy and annual roadmaps tied to New Logo pipeline and revenue goals for NAM and EMEA.
• Lead integrated multi-channel programs including ABM (1:1, 1:few, 1:many), lifecycle email, webinars, and content syndication.
• Establish the long-term vision for AI-enabled campaign execution to improve personalization and operational scalability.
• Partner with Sales and SDR teams to align campaign efforts with territories, segments, and target account lists.
• Manage and mentor a distributed team of campaign and ABM specialists across multiple regions.
• Oversee budget allocation, vendor negotiations, and performance reporting via Quarterly Business Reviews (QBRs).

Requirements

• 10+ years of B2B marketing experience, with 5+ years in strategic demand generation or ABM.
• 5+ years of people management experience leading multi-functional, geographically distributed teams.
• Must be based in the United States.
• Hands-on proficiency with CRM and marketing tools, specifically Salesforce and HubSpot/Marketo.
• Demonstrated experience leading the adoption of generative AI tools (e.g., Claude, ChatGPT, Perplexity) to improve marketing workflows.
• Bachelor's degree.

Nice to have

• Experience within the legal tech industry.
• Experience with advanced ABM tools such as 6sense, Demandbase, Clay, ZoomInfo, or Clearbit.

Culture & Benefits

• Fully remote work arrangement.
• High-growth environment that encourages fresh thinking and innovation.
• Opportunity to lead organizational change and shape the company's AI adoption strategy.
• Collaborative culture with strong cross-functional alignment between Marketing and Sales.