Demand Generation Lead (SaaS)

TL;DR

Demand Generation Lead (SaaS): Leading demand generation strategy across mid-market and enterprise accounts with an accent on account-based marketing (ABM) and pipeline growth. Focus on building a scalable demand engine, optimizing lead qualification, and partnering with Sales to win larger customers.

Location: Must be based in or be able to relocate to New York. Hybrid work required (at least 3 days per week in the NY office).

Salary: $185,000 – $225,000 + Equity

Company

hirify.global is a CRM built for the AI era, designed for ambitious go-to-market teams to automate and scale their motions.

What you will do

• Own the demand generation strategy to deliver integrated campaigns for mid-market and enterprise accounts.
• Build and scale the Account-Based Marketing (ABM) program in close partnership with Sales.
• Execute field marketing initiatives, including events, executive dinners, and roundtables.
• Manage lead qualification, scoring, and nurture programs to maximize funnel conversion.
• Collaborate with SDRs and Sales to align on pipeline goals and improve campaign performance.
• Analyze campaign effectiveness and experiment to optimize marketing ROI.

Requirements

• Proven track record of scaling demand generation or ABM programs in B2B SaaS.
• Experience in senior, high-autonomy roles building new marketing programs.
• Deep understanding of marketing operations, lead scoring, and funnel management.
• Strong analytical skills to drive data-informed decisions.
• Ability to partner effectively with Sales and SDR teams.
• Legally eligible to work in the United States.

Culture & Benefits

• Competitive salary and equity in an early-stage tech company.
• Comprehensive US benefits including 401K and medical, dental, and vision coverage through Sequoia One.
• 25 days of holiday plus local public holidays.
• Apple hardware provided.
• Enhanced family leave and team off-sites in international locations.

Hiring process

• Initial intro with Talent team and track record interview with VP Marketing.
• Working sessions covering demand gen, ABM strategy, and values alignment.
• Final closing conversation with the leadership team.