Sr. Manager, Brand Marketing (Rotten Tomatoes / Fandango)

Location: Universal City, California, United States

Salary: $100,000–$115,000 yearly, bonus eligible

Company

hirify.global is a media and entertainment business operating a portfolio of news, sports, entertainment, and digital consumer brands, including Fandango and Rotten Tomatoes.

What you will do

• Develop and execute long-term brand strategies for Fandango and Rotten Tomatoes.
• Lead integrated marketing campaigns from strategic planning through execution, optimization, and post-campaign analysis.
• Drive go-to-market strategies for seasonal initiatives, product launches, and business priorities.
• Partner with Product, Creative, Media, Analytics, and business leadership to deliver cohesive consumer experiences.
• Build messaging frameworks, positioning, creative standards, and brand toolkits to ensure brand consistency.
• Use consumer insights, competitive intelligence, and campaign data to improve marketing investment and ROI.

Requirements

• 5+ years of experience leading brand marketing for consumer-facing brands, ecommerce, consumer technology, or similar.
• Expertise leading integrated marketing campaigns through strategy, execution, measurement, and optimization.
• Strong stakeholder management skills with the ability to influence senior leaders and cross-functional partners.
• Strong understanding of entertainment, streaming, theatrical markets, competitive dynamics, and consumer behavior.
• Excellent executive communication, presentation, data analysis, and strategic recommendation skills.
• Experience partnering with creative teams and understanding creative development processes.

Nice to have

• Product marketing experience.
• Experience with entertainment or media brands, agency environments, experiential marketing, or brand transformation.
• Experience leading brand refreshes, repositioning, or brand transformation initiatives.

Culture & Benefits

• Cross-functional collaboration across Marketing, Product, Creative, Analytics, and executive leadership.
• Fast-paced entertainment environment with high-visibility brand initiatives.
• Health insurance, retirement plans, and paid time off may be available.
• External candidates may be required to attend an in-person interview at a hirify.global location.