Sr. Marketing Manager, Brand Portfolio & Acquisition Mgmt (Fintech)

Location: Austin, TX, United States; hybrid work schedule with at least 3 days per week in the office

Salary: $138,300–$221,600 USD per year, with potential bonus, equity, and sales incentive payments where applicable

Company

hirify.global is a global payments technology company facilitating transactions between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories.

What you will do

• Support brand portfolio architecture across the master brand, acquired and legacy brands, product brands, solutions, partner offerings, and internal naming systems.
• Develop frameworks and migration plans for retaining, endorsing, consolidating, renaming, or retiring brands.
• Clarify product and solution hierarchies, naming principles, taxonomies, packaging, tiers, and customer-facing portfolio language.
• Coordinate brand integrations, product launches, repositioning efforts, naming updates, and sunset campaigns across marketing, product, sales, legal, communications, customer success, and agencies.
• Build governance tools including decision trees, naming guidelines, migration checklists, approval workflows, and architecture playbooks.
• Prepare portfolio reviews, executive-ready presentations, strategy documents, recommendations, and roadmaps using research, competitive analysis, sales feedback, product roadmaps, and performance data.

Requirements

• 8 or more years of relevant work experience with a bachelor's degree, or 5 or more years with an advanced degree, or 2 years with a PhD.
• At least 7 years of experience in brand strategy, brand management, portfolio marketing, product marketing, integrated marketing, strategic marketing, or brand consulting.
• Experience with complex brand, product, solution, or service portfolios, including brand architecture, naming strategy, positioning, messaging, portfolio strategy, or product hierarchy.
• Experience supporting rebrands, brand migrations, acquisition integrations, product launches, portfolio simplification, or major go-to-market initiatives.
• Strong project management, communication, storytelling, cross-functional collaboration, and executive presentation skills.
• Ability to work from the Austin office at least 3 days per week.

Nice to have

• Experience in B2B, technology, financial services, payments, SaaS, marketplaces, platforms, or other complex portfolio businesses.
• Experience with M&A integration, customer research, competitive analysis, brand equity research, segmentation, or market insights.
• Experience working with global or multi-region teams and managing agencies, consultants, or external partners.

Culture & Benefits

• Hybrid office-based work in Austin with department-dependent working hours.
• Travel required 5–10% of the time.
• Benefits may include medical, dental, vision, 401(k), FSA/HSA, life insurance, paid time off, and a wellness program.
• Work includes the use of emerging technologies such as Generative AI tools, including ChatGPT and Microsoft Copilot.