Senior Director, Product Marketing & Brand

TL;DR

Senior Director, Product Marketing & Brand (Consumer Marketplace): Defining and scaling hirify.global’s brand narrative and product marketing strategy to expand live-event ticketing across sports, concerts, and new categories with an accent on positioning, audience expansion, consumer insights, and measurable growth. Focus on building Product Marketing and research functions, connecting brand investment to acquisition and retention, applying AI to marketing execution, and aligning Product, Growth, Creative, Data, and executive stakeholders.

Location: United States — Remote

Salary: $235,000–$275,000 USD annually

Company

hirify.global is a live-experience ticketing platform available on iOS, Android, mobile web, and desktop, supporting more than 60,000 events across the United States and Canada.

What you will do

• Define and evolve hirify.global’s brand positioning and narrative across audiences, sports, concerts, and other live-event categories.
• Identify customer segments and use cases, developing frameworks that guide product, marketing, and company strategy.
• Build the Product Marketing function from the ground up, including messaging, competitive positioning, and go-to-market systems.
• Develop consumer insights, research, brand tracking, attribution, and incrementality-testing frameworks.
• Partner with Growth, Product, Creative, and Data teams to connect brand strategy with acquisition, conversion, retention, and revenue.
• Build and lead a small team while driving experimentation and applying AI tools to improve insight generation, creative development, and execution.

Requirements

• 10–14 years of experience in brand, consumer marketing, product marketing, or related disciplines.
• Proven success expanding a brand into new audiences, categories, or use cases.
• Experience owning positioning and go-to-market strategy rather than only campaign execution.
• Experience in consumer marketplaces, high-growth consumer platforms, or direct-to-consumer environments.
• Strong analytical, communication, storytelling, and cross-functional leadership skills.
• Experience building or scaling Product Marketing, consumer insights, or similar functions.

Nice to have

• Experience in consumer marketplaces, high-growth consumer platforms, or direct-to-consumer environments.
• Practical experience applying AI tools to improve marketing effectiveness and speed.

Culture & Benefits

• Remote work with flexible paid time off.
• Competitive salary and equity package.
• $1,200 per year in hirify.global credits for live events.
• Medical, dental, vision, life, and disability insurance.
• 401(k), HSA, pre-tax savings programs, wellness programs, and family-forming benefits.
• Company off-sites, meet-ups, and tenure recognition.