Director of Product Marketing (Healthcare)

TL;DR

Director of Product Marketing (Healthcare): Leading clinician-facing positioning, employer branding, audience research, and recruitment marketing for a technology-powered mental healthcare platform with an accent on differentiated messaging, demand generation, and lifecycle channels. Focus on translating clinician insights into qualified applicant pipelines, optimizing recruitment performance, and coordinating agencies and cross-functional teams at scale.

Location: Remote within the United States only; U.S. work authorization is required.

Salary: $180,000–$200,000 annually, plus bonus.

Company

hirify.global is a technology-powered, in-network mental healthcare company providing accessible psychiatry and therapy services across the United States.

What you will do

• Own clinician positioning, messaging, employer value proposition, and employer brand across key clinician audiences.
• Conduct quantitative and qualitative research across clinician personas and translate insights into marketing and talent strategies.
• Plan and execute recruitment marketing campaigns across the funnel in partnership with Talent Acquisition.
• Grow clinician marketing channels, including the career site, LinkedIn, Glassdoor, CRM, lifecycle programs, and paid media.
• Manage agencies, contractors, and media partners across content, creative, and demand generation.
• Track applicant volume, cost per qualified applicant, conversion to hire, and other performance metrics to guide investment and priorities.

Requirements

• 10+ years of product marketing or consumer marketing experience; 8+ years of exceptional directly relevant experience may be considered.
• Deep expertise in positioning, messaging, audience research, and go-to-market strategy.
• Hands-on experience operating web, social, CRM, lifecycle, or paid marketing channels.
• Strong storytelling, communication, analytical, and cross-functional collaboration skills.
• Demonstrated experience using AI tools for audience and content insights, content production, or workflow automation.
• Bachelor's degree required; Master's degree preferred. Must be authorized to work in the United States.

Nice to have

• Experience marketing to healthcare provider or clinician audiences.
• Familiarity with how clinicians evaluate practice opportunities.
• Master's degree.

Culture & Benefits

• Mission-driven work focused on improving access to mental healthcare.
• Meaningful ownership, visibility, and autonomy in a company at a growth inflection point.
• Opportunity to apply AI and emerging capabilities to patient engagement at scale.
• Medical, dental, and vision coverage effective on the first day of employment.
• 401(k) with match, generous paid time off, paid holidays, and paid parental leave.
• Learning and development support with an emphasis on employee well-being.