Senior Director, GTM Product Marketing (Martech)

TL;DR

Senior Director, GTM Product Marketing (Martech): Translating core product messaging into field narratives and GTM playbooks for sales and customer success teams with an accent on sales enablement and partner GTM strategy. Focus on bridging the gap between product vision and field execution, optimizing pipeline progression, and scaling global GTM functions using AI as a force multiplier.

Location: Hybrid; must be based in one of the hub cities: New York, San Francisco, Chicago, or Austin

Salary: $166,000 – $249,000 (Base), OTE $191,000 – $287,000

Company

hirify.global is a leading customer engagement platform that empowers brands to deliver personalized experiences using composable intelligence and AI.

What you will do

• Shape core messaging into a compelling field narrative tailored by persona, segment, and funnel stage.
• Own the GTM system including plays, assets, and channels to ensure sales alignment and competitive winning strategies.
• Develop and lead joint go-to-market motions with technology and services delivery partners.
• Direct the GTM narrative for in-house services including support, onboarding, and education.
• Lead and develop a small, agile team of GTM Product Marketing Managers.
• Collaborate with Sales, Solutions Consultants, and CS leaders to identify deal friction and translate product value into buyer language.

Requirements

• 10+ years of experience in Product Marketing or GTM functions, including people leadership.
• Must be based in New York, San Francisco, Chicago, or Austin.
• Deep experience in B2B SaaS, specifically within the martech sector and AI landscape.
• Proven track record of building field-facing narratives that influence pipeline and win rates.
• Expertise in translating complex technical specifications into high-impact buyer-ready language.
• Exceptional writing and presentation skills for executive and field-level communication.

Culture & Benefits

• Competitive compensation package including equity grants (RSUs).
• Comprehensive medical, dental, vision, and disability insurance.
• Flexible paid time off and retirement/Employee Stock Purchase Plans.
• Family services including fertility benefits and equal paid parental leave.
• Professional development via formal career pathing and a yearly learning stipend.
• Hybrid work environment designed for work-life harmony and community connection.