Senior Director, Consumer Product Marketing (AI)

TL;DR

Senior Director, Consumer Product Marketing (AI): Leading the product marketing vision and go-to-market strategy for hirify.global's consumer ecosystem with an accent on marketplace growth, customer insights, and AI-powered product adoption. Focus on driving participation, engagement, and retention across a two-sided marketplace while influencing product strategy through data-driven experimentation.

Location: San Francisco, CA (Hybrid)

Salary: $244,000 - $366,000

Company

hirify.global is the world's leading community-driven fundraising platform dedicated to helping people help each other through generosity.

What you will do

• Define and execute the product marketing vision for consumer and marketplace experiences.
• Translate customer and market insights into actionable recommendations for product strategy and roadmap prioritization.
• Develop go-to-market strategies to drive awareness, activation, and long-term engagement across the marketplace.
• Lead the positioning and adoption strategy for AI-powered innovations like the Smart Fundraising Coach.
• Build and mentor a high-performing product marketing team focused on strategic rigor and measurable outcomes.
• Define metrics to evaluate marketplace performance and communicate business impact to executive leadership.

Requirements

• 12+ years of experience in Product Marketing, Growth Marketing, or Marketplace Strategy.
• 5+ years of experience leading and scaling high-performing product marketing organizations.
• Proven track record of launching and scaling consumer products that drive adoption and revenue growth.
• Deep understanding of marketplace dynamics, consumer behavior, and lifecycle marketing.
• Experience partnering with cross-functional teams including Product, Engineering, Design, and Data Science.
• Must be authorized to work in the United States.

Nice to have

• Experience leading product marketing for a two-sided marketplace or platform business.
• Experience with AI-powered consumer products and emerging technologies.
• Experience building programs that drive community participation and habit formation.

Culture & Benefits

• Comprehensive healthcare benefits including medical, dental, and vision.
• 401(k) savings program with company contribution.
• Flexible time-off policies and generous parental leave.
• Financial assistance for hybrid work and family planning.
• Commitment to diversity, equity, and inclusion with active employee resource groups.
• Opportunities for professional development and community volunteering.