Senior Director, Product Marketing (AdTech)

TL;DR

Senior Director, Product Marketing (AdTech): Leading the commercialization and market adoption of the Kepler Intelligence Platform with an accent on GTM strategy, product positioning, and revenue-driving narratives. Focus on bridging technical innovation with market execution, driving cross-functional alignment, and translating complex AI-powered capabilities into compelling value propositions.

Location: Must be based in or able to commute to NYC or Philadelphia. This is a hybrid role requiring in-office presence Tuesday–Thursday.

Compensation: $176,000 – $187,000 (Total Cash including bonus).

Company

hirify.global is a marketing services firm that executes engineered marketing by harnessing data and technology to create personalized relationships between brands and consumers.

What you will do

• Architect and execute end-to-end go-to-market playbooks for new products and features.
• Analyze platform data to identify adoption gaps and implement marketing interventions.
• Partner with PR and Marketing to author external announcements and industry-leading narratives.
• Develop internal education and change management strategies to evangelize platform updates.
• Create evidence-based case studies by translating platform metrics into credible success stories.
• Serve as the voice of the market to Product and Engineering teams to align the technical roadmap.

Requirements

• 8+ years of experience in product marketing, brand strategy, or commercialization.
• Deep expertise in B2B SaaS, AdTech, MarTech, or programmatic data solutions.
• Proven track record of scaling product launch playbooks from scratch.
• Strong data literacy with experience using user metrics to influence product strategy.
• Familiarity with the modern agency or media ecosystem (e.g., WPP, Publicis, Omnicom).
• Understanding of AI tool deployment within media or business contexts.

Culture & Benefits

• Comprehensive healthcare, dental, and vision insurance.
• Unlimited PTO and 401k contributions.
• Wellness, mobile, and internet stipends.
• Annual learning and tuition stipends for professional development.
• Parental leave program (16 weeks primary / 6 weeks secondary).
• Annual 4-week Work From Anywhere policy.