Senior Marketing Specialist (Demand Generation)

TL;DR

Senior Marketing Specialist (Demand Generation): Developing and delivering integrated B2B demand generation campaigns to drive lead generation and pipeline growth with an accent on multi-channel strategy and performance optimization. Focus on collaborating with Sales and Marketing Operations to translate business priorities into effective marketing plans and improving lead quality through data-driven insights.

Location: Antrim, Northern Ireland, United Kingdom

Company

hirify.global is a global technology company dedicated to building a more neuroinclusive world by creating tools that help everyone understand and be understood.

What you will do

• Plan and execute integrated multi-channel B2B marketing campaigns to support pipeline growth and brand awareness.
• Partner with Sales and Marketing Operations to define target audiences and optimize lead management processes.
• Manage campaign objectives, budgets, and success measures from planning through execution.
• Coordinate promotional activities for product launches and updates across multiple channels.
• Monitor campaign performance across the funnel, analyze results, and recommend data-driven improvements.
• Build and maintain relationships with agencies, media partners, and suppliers to support marketing goals.

Requirements

• 3+ years of experience in planning and delivering integrated B2B demand generation campaigns.
• Proven ability to manage marketing campaigns from planning through execution and optimization.
• Strong commercial awareness with experience connecting marketing activity to sales priorities.
• Experience collaborating with Sales and Marketing Operations to improve lead quality.
• Proficiency in analyzing campaign performance data to make informed recommendations.
• Familiarity with CRM, marketing automation platforms, and AI tools for workflow efficiency.

Nice to have

• Degree in Marketing, Communications, Business, or a related field.
• Experience delivering webinars, virtual events, or customer engagement activities.
• Understanding of SaaS or EdTech business models.
• Experience working with external agencies and media partners.

Culture & Benefits

• Competitive salary with bonus opportunities.
• Flexible work schedules and time-off plans.
• Comprehensive health and wellness benefits.
• Collaborative, innovative culture focused on neuroinclusion.
• Opportunities for career growth through development programs.