Lead Product Manager, Growth, Specialty Care (Mental Health)

TL;DR

Lead Product Manager, Growth, Specialty Care (Mental Health): Owns growth strategy and experimentation for specialty mental health care, improving activation, attendance, retention, and progression for high-acuity members with an accent on clinical integrity, analytics, and scalable care experiences. Focus on designing ethical experiments, translating clinical constraints into growth systems, and aligning cross-functional teams around measurable member and business outcomes.

Location: Hybrid in New York City, with office attendance 2–3 days per week.

Salary: $182,000–$242,880 base salary, plus equity and benefits.

Company

hirify.global is a mental health company using an AI-native platform to provide personalized self-guided tools, coaching, therapy, medication management, and specialty care.

What you will do

• Own the growth strategy for Specialty Care across activation, session attendance, retention, utilization, and progression through care.
• Identify, prioritize, and test growth levers across onboarding, scheduling, care-plan adherence, engagement, and transitions between care phases.
• Build an experimentation roadmap and partner with data, engineering, and clinical teams to run ethical, clinically sound tests.
• Define growth KPIs and use qualitative insights, behavioral data, and test results to guide prioritization.
• Lead cross-functional delivery of member-facing experiences and internal workflows that reduce friction in care engagement.
• Align clinical, legal, compliance, and product stakeholders while strengthening experimentation practices across the Growth organization.

Requirements

• 7+ years of product management experience, including ownership of growth-oriented products or portfolios.
• Experience as a Growth PM managing funnels, experiments, and KPIs in consumer, B2B2C, or healthcare products.
• Strong experience with A/B testing, cohort analysis, iterative rollouts, and hands-on data analysis.
• Experience operating in regulated or high-stakes environments and balancing growth velocity with clinical integrity and user trust.
• Ability to influence senior stakeholders, align teams without formal authority, and communicate strategy and tradeoffs clearly.
• Fluency with Looker, Mixpanel, Iterable, and/or Eppo.

Nice to have

• Experience using AI, automation, or personalization systems to improve engagement and retention.

Culture & Benefits

• Health, dental, and vision benefits begin on the first day, with HSA and FSA options.
• Employer-sponsored 401(k) match of up to 2%.
• Paid vacation, sick leave, company holidays, and parental leave after six months.
• No-cost visits to hirify.global providers for employees and dependents.
• Professional development reimbursement of up to $1,000 per year, plus wellness, fertility, caregiving, and donation-matching benefits.