Director of Product Marketing

TL;DR

Director of Product Marketing: Lead product marketing for a B2B mental health benefits platform with an accent on positioning, messaging, and GTM launch execution across complex multi-product offerings. Focus on shaping the market narrative, driving coherent sales-facing assets, and coordinating cross-functional rollout excellence from discovery through external launch.

Location: Remote - US

Salary: $155,120–$228,100 USD (starting annual pay range by zone)

Company

hirify.global is a mental health benefits platform for employers offering one-on-one, group, and self-serve digital resources.

What you will do

• Develop and defend hirify.global’s POV and market narrative grounded in clinical evidence, employer buying trends, and competitive dynamics.
• Own positioning and messaging briefs for B2B (HR/benefits buyers, consultants, brokers) and B2C audiences, including competitive differentiation.
• Drive full GTM planning and rollout execution for new products, services, and pilots across the launch lifecycle.
• Create and maintain sales-facing marketing assets (pitch decks, one-pagers, battlecards, positioning cheat sheets, RFP-ready content) and objection-handling frameworks.
• Lead solution packaging and architecture for solution tiers and packages, including “what’s in the box” framing and upgrade paths.

Requirements

• 8+ years of product marketing experience, including at least 3 years in a leadership role.
• Proven experience owning positioning and messaging for a complex, multi-product B2B solution in health tech or HR benefits.
• 3+ years of experience in Health Tech, Health Care, or HR Benefits environments.
• Deep fluency in GTM launch processes across the full lifecycle, run multiple times, with ability to coach the company.
• Strong ability to distill complex clinical/technical/data-driven content into buyer-relevant narratives without losing nuance.
• Work authorization: Immigration sponsorship is not available; maintain work authorization for the duration of employment without employer sponsorship.

Culture & Benefits

• Fully remote workforce with required overlapping hours; US-based team members outside Pacific time are expected to work at least six hours between 8am and 5pm Pacific each workday.
• Medical, dental, vision, disability, and life insurance; HSA option and FSA.
• Generous time off and company-wide Collective Pause Days.
• 401k, parental leave policy, professional development stipend, and wellness stipends.
• New hire work-from-home setup stipend and monthly cell phone reimbursement.

Hiring process

• Interviews to assess positioning/messaging leadership, GTM launch execution, and cross-functional collaboration.
• Evaluation of experience creating sales-facing assets and competitive differentiation for sophisticated B2B buyers.