Director, Product Marketing (Medtech)

TL;DR

Director, Product Marketing (Medtech): Leading strategic go-to-market initiatives for complex medical imaging solutions with an accent on commercial strategy, product positioning, and cross-functional alignment. Focus on driving revenue growth, market share expansion, and sales enablement through data-driven insights and disciplined launch execution.

Location: Remote (US) with 50%+ travel required

Compensation: $150,000–$170,000 per year

Company

hirify.global is a global provider of medical imaging systems and diagnostic technology used in 90 percent of hospitals worldwide.

What you will do

• Develop and execute comprehensive go-to-market strategies for new product launches and portfolio initiatives.
• Translate product roadmaps into actionable launch plans with defined target segments and value propositions.
• Partner with sales, product, and finance teams to align launch priorities with revenue and margin goals.
• Create compelling product messaging, sales narratives, and competitive battlecards.
• Conduct ongoing market research to identify customer needs, competitive threats, and growth opportunities.
• Analyze launch performance data to refine messaging, pricing, and sales enablement strategies.

Requirements

• Bachelor’s degree required; MBA or advanced degree preferred.
• Minimum 6+ years of experience in product marketing, commercial strategy, or B2B commercial roles.
• Experience with complex products, capital equipment, or healthcare technology.
• Ability to travel 50% or more for business needs.
• Strong executive communication and stakeholder management skills.
• Advanced analytical capability using CRM, Excel, and business intelligence tools.

Culture & Benefits

• Global perspective with opportunities to make a positive impact in the medical imaging industry.
• Collaborative environment working across product, sales, service, and finance functions.
• Equal opportunity employer committed to diversity and inclusion.
• Supportive culture with resources for professional growth and development.