Director, Solutions, Activation

Location: London, United Kingdom; hybrid work with teams in the office around four days a week. Applicants must have the right to work in the UK.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and marketing technology to deliver personalized campaigns and measurable business impact.

What you will do

• Lead activation strategy, structure, and execution for a defined agency or business area.
• Manage activation specialists and represent cross-channel activation expertise across GroupM, agencies, clients, and external partners.
• Integrate data, AI, analytics, and Marketing Science into campaign setup, optimization, monitoring, reporting, and reconciliation.
• Own demand management, campaign pacing, forecasting, and portfolio oversight across demand and supply.
• Improve campaign quality and efficiency through automation, SLAs, process development, systems, and offshore delivery.
• Recruit, develop, and lead a self-reliant activation team while driving knowledge sharing and continuous improvement.

Requirements

• Senior leadership experience in media activation and cross-channel campaign delivery.
• Expertise in data-driven, brand-safe media campaigns from activation through reporting.
• Experience with Marketing Science, AI, analytics, Ad Tech, and campaign monitoring systems.
• Ability to manage senior stakeholders, client escalations, demand forecasting, and operational performance.
• Experience leading, recruiting, training, and developing activation teams.
• Must be based in the UK and have the right to work in the UK.

Culture & Benefits

• Hybrid work model with regular in-office collaboration and events.
• Medical, vision, dental, and group retirement benefits.
• Significant paid time off and preferential partner discounts.
• Employee resource groups, learning opportunities, and access to global WPP networks.
• Mental health awareness days and a culture focused on inclusion, collaboration, and professional growth.